User sentiment is a strong health signal when the main objective is to be impactful and to drive long-term positive, attitudinal change. BrandBastion and Smartly.io together developed a new service that gives brands access to real-time user sentiment data on their ads.
Currently available for Smartly.io customers
Automatically re-allocates budgets based on how ads are performing in terms of sentiment and
Creative automation and ad optimization at scale
A large global travel brand piloted the solution to inform their paid social. As a part of their brand strategy, they promote content such as blog posts and articles that resonate well with people and have a chance of shifting brand favorability. Learn more →