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The effectiveness of $40b+ annual social media ad spend is directly impacted by trolls, false information and unanswered questions.

300+ accounts and the world's top advertisers trust BrandBastion


BRAND AWARENESS
ADVERTISING


If you’re running Facebook ads to increase brand awareness, managing the comments on your ads is the key to drive positive brand perception.

Results?

269% increase in positive user engagement when comments are managed

READ THE CASE STUDY

DIRECT RESPONSE
ADVERTISING


If you’re running Facebook ads to drive website or app conversions, managing the comments on your ads is the key to drive purchases.

Results?

29% increase in website conversions when comments are managed.

READ THE CASE STUDY

How BrandBastion can help advertisers


Removal of harmful comments

Harmful comments such as spam and scam are removed from all your social media ads in real-time 24/7, using AI and machine learning combined with trained analysts.

Reporting issues with ads or negative reactions

We report high urgency situations taking place on your ads directly to your team ensuring that you can react immediately to matters requiring your attention, such as typos in ads or ads getting a massive negative reaction.

Responding to inquiries from prospects and customers

We respond to user inquiries in predefined situations with a high variation of responses ensuring that all responses are natural and customized to prospect needs. Trained analysts verify each response before it's posted.

Insights on conversations across campaigns

We provide insights on sentiment and what’s being discussed across your campaigns. This includes, for example, reactions received on your creative campaigns and insights on what products are being discussed

Industries we serve


Beauty

Entertainment

Gaming

Luxury

E-commerce & Retail

Technology

Food & Beverages

Automotive

Governments

Finance

Airlines

Why is it hard to manage comments on ads in-house?

Facebook ads receive comments around the clock. Employing an in-house team to cover all hours of the week is very expensive and hard to manage.

Ads with high reach tend to receive very high volumes of comments in multiple languages around the clock. Going through each comment manually in a consistent manner is very hard for in-house teams.

Monitoring comments manually for example on Instagram ads needs to be done from Facebook’s Ads Manager. This is very slow and challenging if you have many ads running in parallel. Most social media management platforms aren’t able to accurately pull in comments on Instagram ads.

The world moves fast and at times offline events may impact how your ad or brand is perceived. An in-house team may have a hard time keeping on top of everything happening online and may not be able to react in a timely manner to reactions on their campaigns.

Impact and results of BrandBastion


DIRECT RESPONSE

WEBSITE CONVERSIONS

COST PER WEB PURCHASE ($)

WEBSITE PURCHASE (ROAS)

BRAND AWARENESS

POSITIVE SENTIMENT

NEGATIVE SENTIMENT

POSTED SPAM

BrandBastion in practice

Resources

SEE WHAT BRANDBASTION CAN DO FOR YOU

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