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Top Entertainment Brands Trust BrandBastion

We help movie studios fight piracy, illegal streaming, hate speech and copyright infringement on social media, while protecting their adspend and providing insights into how fans are reacting across campaigns.

The entertainment industry relies highly on word-of-mouth reviews and social media engagement. There is significant opportunity to:

Discover how fans are reacting to new releases

Social media is the first place many fans go to to learn about upcoming releases and spread anticipation among their friends. Our solution provides detailed insights in real-time on sentiment towards actors, the plot, or the CGI effects when a new trailer is released.

Boost box office revenue by combating piracy

On average, 31% of harmful comments on ad campaigns for new movies contain a piracy link. Pirates piggyback on big budget campaigns, promoting illegal download and streaming links. This is estimated to cost studios a 19% loss in box office revenue.

Protect fans from scam and hate speech

Fans visit a movie's Facebook page in order to engage with the brand, but often, they encounter scam links leading to malware, phishing sites, and click-bait websites or hate speech. When they fall victim to such schemes, they associate these negative experiences with the brand.

Address potential crisis before it escalates

If there is growing negative sentiment towards a leading actor or spokesperson associated with an upcoming release, we alert you in real-time. This allows you to take action to address it, instead of spending huge budgets promoting ads that are driving negative awareness.

Discover how we help entertainment brands such as  

Netflix 

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Why should entertainment companies manage comments on social media?

1 in 25
comments posted contain a threat 

In an analysis of over 120,000 comments on movie pages, we found that millions of fans exposed to click-baiting, phishing, piracy and other scams.

31%
of comments included free streaming links

An estimated 31% of all the comments analyzed contained piracy and illegal download links. This trend is common especially when a new movie is released.

-19%
loss in box office revenue

Piracy reduces box office earnings by an estimated 19.1%, while illicit streaming sites rake in hundreds of millions per year.

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Top threats faced on movie ads and pages

BrandBastion ran an analysis of over 120,000 comments across top Hollywood movies' Facebook properties to understand what threats these movies were facing. 

READ REPORT

BrandBastion works around the clock to:

Protect from harmful content

Piracy links, spam, scams, hate speech and other malicious comments can damage fan perception and impact box office revenue. Our solution hides all harmful comments in real-time from your properties.

Issue alerts for  matters requiring your attention

We are able to issue real-time alerts for matters taking place across your social accounts that require your attention, protecting you from threats and PR crisis. 

Deliver tailored insight reports

We provide insights into discussions across your ad campaigns and organic properties. This offers invaluable pre-release insights into how fans are reacting to trailers to inform release strategy. 

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We’re very satisfied with BrandBastion’s moderation solution. It keeps our Facebook pages free from spam, inappropriate content and phishing attacks that may be harmful to our fans. I recommend it for any brand receiving high engagement on social media.

-Peter Vesterbacka
Mighty Eagle, Rovio (company behind Angry Birds)
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Our Products

Moderation + Alerts

AI + human social media moderation with 24/7 coverage in 43 languages

Take back your comment feeds and eliminate spam, hate speech, and competitor promotions while engaging with customers. We take actions on your behalf removing harmful content and send you alerts when there is a post issue, all in real-time, around the clock.

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Insights

Tailored insights reports customized according to your brand's needs

Understand your customers and drive results on social through in-depth topical and sentiment-based insights. Our premium AI + human solution trained on vast sets of engagement delivers highly-detailed insights into your social media engagement and specific campaigns.

 

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Customer Response

Responses issued on your behalf and customer inquiries centralized

Respond faster and never miss a customer inquiry or complaint again. We issue natural, human-sounding responses on your behalf and speed up your workflow by centralizing customer queries that need your attention.

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Ad Optimization

Sentiment-Based Optimization on Ads in Real-Time

Through an integration with Smartly.io, ad campaigns can be automatically optimized based on attitudinal user signals. Budget is shifted from ads generating negative sentiment to ads performing well in terms of sentiment. Ads with high negative reactions are paused before the negativity can escalate.

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