Whether you are running social media campaigns to drive monthly subscriptions or get members to your gym, social media is one of the most effective marketing channels to acquire or retain existing customers. BrandBastion analyzed over 1,600 comments across 10 Facebook and Instagram ads from 6 brands to understand what type of engagement Wellness & Fitness ads receive in their quest for new customers and how are these comments being managed.
BrandBastion looked at 1,878 comments across Facebook and Instagram ads from nine e-learning platforms to understand what type of engagement online learning platforms receive in their quest for new students and how are these comments being managed.
Comments can be utilized to identify new sales opportunities, provide better customer service, assess the impact of campaigns, prevent public relations incidents, and understand perception of products or a brand. Effective comment management can ultimately drive higher positive sentiment and conversion rates this holiday season.
The publishers that have stayed in business are those who have radically revamped their business model to generate new streams of revenue - from their readers. BrandBastion looked at more than 20 Facebook ads belonging to The New York Times, The New Yorker, The Economist, Washington Post, Time and Conde Nast to understand what type of engagement publications receive in their quest for new subscribers.
While audiences still watch 40+ hours of TV per week, the average viewer has gone from having a few channels to choose from to hundreds of channels. The report showcases live ads from recently released shows and movies, using real comment examples to illustrate these 3 key shifts faced by entertainment brands and producers.
Customers today expect to get what they want, with one simple click. Many brands are unable to respond promptly enough, due to insufficient resources for around-the-clock engagement management, exposing themselves to potential threats.
For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season represents the busiest season of the year. Read on for tips on how to sleigh this holiday season by making your ads work harder for you through harnessing the user-generated content.