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Industry Insights

Discover relevant, in-depth insights from BrandBastion to inform your social media strategy today.


Shop Now: How Apparel Brands Can Better Woo Customers on Social Media

New exclusive study: Over 9,000 comments analyzed across 63 Instagram ads from apparel brands including Adidas, Nike, Coach, and more.

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How Ice Cream Brands Are Keeping It Cool on Social Media

BrandBastion analyzed over 5,000 comments across 9 ice cream ads from different brands including Häagen-Dazs, Ben & Jerry's, Dreyers and others.

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The Thirst for Social: How Beverage Brands are Engaging with Fans 

Over 10,300 comments were analyzed across 26 alcohol ads on social media to understand what brands in this space can learn.

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What's Cooking for Fast Food Brands on Social Media

BrandBastion analyzed over 20,000 comments posted across QSR Facebook and Instagram ads from brands like Subway, Wendy's, Taco Bell and more to learn what's working for QSR brands on social.

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Color Me Social: What Top Beauty Brands Are Doing on Instagram

Instagram is one of the most popular social networking app worldwide, with over 700 million daily active users. Here are the top 11 most followed beauty brands in 2017.

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We Don't Test on Animals: How a Beauty Brand Deals with Brand Attacks  

Animal Testing is one of the most controversial issues in the cosmetics industry, drawing controversy across social media feeds. Find out how one beauty brand used BrandBastion to address this challenge.

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"Welcome to the Internet": Managing Hate Speech in Gaming Media

Hate speech no longer affects a closed audience - its toxicity is spilling to the masses, causing implications for game companies’ revenue and reputation.

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Why Engagement Matters: Beauty Brand Ad Analysis

BrandBastion analyzed 3 Ipsy sponsored posts on Instagram to see what type of engagement the ads are receiving. 

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Fake Luxury: The Challenges of Combating Counterfeiting on Social Media

How counterfeiters are leveraging social media to market their fake goods - and what brands can do to fight back.

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