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BB INSIGHTS + ANALYTICS

Understand your customers and drive better results on social

Learn how your customers perceive your brand on social through a range of analytics offerings.

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Unlock the power of audience insights and drive performance

Understand comment sentiment 

BrandBastion's proprietary technology utilizing machine learning and natural language processing is trained on social media native datasets, with the ability to understand language such as emojis and abbreviations with high accuracy. 

Gain actionable insights for decision-making

We are able to track topical insights, ranging from new product or feature requests to the volume of customer inquiries and the brand response rate, depending on your needs and use cases.

Receive visually-stunning reports  

Receive insights in the format of your choice, from streaming via API to spreadsheets to visually-stunning reports that can be shared with top-level management.

BrandBastion's Insights + Analytics includes a range of different solutions:

I 1. Monthly Action Reports 

As part of the BB Moderation + Alerts and BB Customer Engagement packages, monthly action reports are provided showing comment volume trends, all actions BrandBastion has taken on our customers' behalf, and extensive comment examples by category. 

I 2. Sentiment and Positive Interaction Metric (PIM™) 

Receive sentiment and audience perception insights (via the PIM™ metric) on post, ad, ad set, and campaign levels via API or third-party integrations. 

I 3. Customizable On-Demand Insight Reports

We work with the world's top brands to provide custom social media and campaign insights, such as influencer risk assessment reports and reports on trending subject matters and are able to customize reports according to your specific needs.

Want this and more?

Discover our BB Customer Engagement and BB Moderation solutions
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Trusted by 350+ Accounts Including Top Advertisers

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TechCrunch
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Discover Why Our Clients Rely on BrandBastion Insights for Decision-Making and Reporting

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