people use Facebook Messenger every month.
are sent between businesses and people every month.
of people prefer to shop with brands who personalize their approach, remember them and provide them with relevant offers.
Source: Facebook
BrandBastion enables advertisers to drive 1-on-1 conversations with prospects within Messenger. This is offered as a managed service, where we provide full assistance and proprietary development to set it up for you, including advice, monitoring and improvement.
Our specialities:
I Online Couponing, re-engagement and sponsored messages
I Lead Generation, re-engagement and sponsored messages
I ‘Public to Private’ flows
Supported platforms:
I 6 years of expertise in understanding and managing conversations at scale: We offer conversational automation, NLP and ML capabilities and integrations with your social media channels.
I Support for custom technical integrations and dedicated account management.
I Trusted partner for big global advertisers: We work with global advertisers such as Netflix, MAC Cosmetics, and DealDash, covering over $1B in annual ad spend.
I Strong experience with ad tech partners: We collaborate with ad tech partners to develop ad performance solutions by combining technology and new approaches.
A food delivery app was looking for better ways to acquire new customers and re-engage them while keeping acquisition costs low.
They turned to BrandBastion to build an automated Messenger bot flow offering coupons within Messenger. This bot was connected to campaigns using ads that click to Messenger to open up direct 1-to-1 conversations with their audiences.
Following the initial coupon offer, the brand was able to send targeted, timely reminders about the offer at relevant times. This increased conversions, sales, and saved costs compared to their business-as-usual ads, driving results such as:
6X
More First Orders with Messenger
Compared to the control campaign
4X
More Purchases with Messenger
Compared to the control campaign
-80%
Decrease in Cost per First Order
Compared to the control campaign
A global e-commerce company wanted to increase conversion rates on their ads. Many users were commenting and expressing interest, but not following through with a purchase.
Using BrandBastion’s comment classification technology, user comments demonstrating purchase intent were identified. Automated responses were sent via Messenger in real-time to these users.
By using Messenger to engage, the brand brought the conversation to where users already spend most of their time. By adding an app download link within their personalized message, this created a wallet effect allowing the user to access the link at any time.
11.36%
Conversion Rate
Benchmark: 9.21% Average Conversion Rate on Facebook Ads
19.36%
Click-Through Rate
More first-time purchases using click-to-Messenger ads with a custom BrandBastion bot.
Learn More →Increase in positive sentiment by using Alerts to identify and modify creatives that don’t resonate with the audience.
Learn More →Decrease in mentions of a controversial topic after implementing a structured response approach.
Learn More →Lower cost per action after implementing BrandBastion to actively manage comments.
Learn More →Increase in positive sentiment through removal of harmful comments and distractions from comment feeds.
Learn More →