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Asset 85  BRANDBASTION MESSENGER

Customized Messenger experiences for advertisers

Open up 1-to-1 conversations with your audience, stay top of mind, and tap into the "wallet effect" where users can return to the conversation at any time.
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Trusted by 450+ Accounts Including Top Advertisers
Netflix
TechCrunch
Slush
Kamikoto
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Why use Messenger?

 

−

1.3 billion

 people use Facebook Messenger every month.

−

20 million

are sent between businesses and people every month.

−

91%

of people  prefer to shop with brands who personalize their approach, remember them and provide them with relevant offers.

Source: Facebook

What BrandBastion offers for Messenger

Asset 85  I Managed Services for Facebook Messenger

BrandBastion enables advertisers to drive 1-on-1 conversations with prospects within Messenger. This is offered as a managed service, where we provide full assistance and proprietary development to set it up for you, including advice, monitoring, and consultation. Our specialities:

 

I Online Couponing, re-engagement and sponsored messages

I Lead Generation, re-engagement and sponsored messages

I ‘Public to Private’ flows

Supported platforms: icons

Why BrandBastion?

I 6 years of expertise in understanding and managing conversations at scale: We offer conversational automation, NLP and ML capabilities and integrations with your social media channels.

 

I Support for custom technical integrations and dedicated account management. 

 

I Trusted partner for big global advertisers: We work with global advertisers such as Netflix, MAC Cosmetics, and DealDash, covering over $1B in annual ad spend.

 

I Strong experience with ad tech partners: We collaborate with ad tech partners to develop ad performance solutions by combining technology and new approaches.

Client Story - Couponing and Re-Engagement

Discovery and re-engagement to drive sales and new orders

A food delivery app was looking for better ways to acquire new customers and re-engage them while keeping acquisition costs low.

Asset 88They turned to BrandBastion to build an automated Messenger bot flow offering coupons within Messenger. This bot was connected to campaigns using ads that click to Messenger to open up direct 1-to-1 conversations with their audiences.

Following the initial coupon offer, the brand was able to send targeted, timely reminders about the offer at relevant times. This increased conversions, sales, and saved costs compared to their business-as-usual ads, driving results such as: 

6X

More First Orders with Messenger

Compared to the control campaign

4X

More Purchases with Messenger

Compared to the control campaign

-80%

Decrease in Cost per First Order

Compared to the control campaign

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Client Story - Moving from Public to Private

Targeting ready-to-buy users with personalized messages

A global e-commerce company wanted to increase conversion rates on their ads especially as there were a high number of users commenting and expressing their interest, but not following through with a purchase.

Asset 88 Using BrandBastion’s proprietary comment classification technology, user comments demonstrating purchase intent were identified on their ads. Next, an automated response solution using Messenger was configured to issue personalized private messages in real-time to users who posted these comments.

By using Messenger to engage these users, the brand brought the conversation to where they already spend most of their time. And by adding an app download link within their personalized message, this created a wallet effect allowing the user to access the link at any time.

11.36%

Conversion Rate

Benchmark: 9.21% Average Conversion Rate on Facebook Ads

19.36%

Click-Through Rate

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Get in touch to learn more about BrandBastion and how we can help your brand!
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Case Studies

+24%

More website conversions through actively responding to questions and complaints.

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6x

More first-time purchases using click-to-Messenger ads with a custom BrandBastion bot.

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+250%

Increase in positive sentiment by using Alerts to identify and modify creatives that don’t resonate with the audience.

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-74%

Decrease in mentions of a controversial topic after implementing a structured response approach.

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-26%

Lower cost per action after implementing BrandBastion to actively manage comments.

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13

Key stats for how social media comments impact sales.

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24/7

Real-time protection and alerts as a disruptor brand scaled globally.

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+269%

Increase in positive sentiment through removal of harmful comments and distractions from comment feeds.

Learn More →
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I would recommend BrandBastion to any company receiving high engagement on social media. They keep our social properties clean from harmful content 24/7 and alert us in any situations that require our immediate attention. They give us peace of mind around the clock.

- Jenny Gyllander, Slush
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Discover Why Our Clients Trust Us to Protect Their Brand
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