WHAT WE DO
Real-time global management of comments on social media and ads at scale 24/7.
Best in class services for advanced understanding of user conversations.
Brands are exposed to a wide range of of threats on social media including scam, security issues, offensive content, graphic images, illegal activity, abusive behavior, PR crises, intellectual property violations, defamation, non-compliance and regulatory issues.
BrandBastion protects brands from these risks. We process and take action on every piece of content posted to a brand’s social assets, reacting to threats and harmful content in real-time 24/7 with extreme accuracy and according to each brand’s pre-configured guidelines.
24/7 real-time monitoring of all user-generated comments (also out-of-office hours, weekends and holidays).
Client pre-configures their brand protection guidelines customizing the way they want their content processed and what actions they want taken.
Auto-scaling based on your comment volumes. You only pay for the actual amount of comments processed.
Coverage for up to 43 languages.
Designated account management sharing best practices.
Service level guarantee starting from 8 minutes.
Social media never sleeps… fans may find your latest post offensive or insensitive due to a recent event in the news, there may be a faulty link in your post, a grammar mistake may make your post hard to understand or someone may be threatening your staff or a hacker may have tapped into your social assets.
The safeguard ensures that you receive real-time alerts when something happens on your social assets that requires your reaction. The alerts are fully customizable so you can choose what you want escalated and which team should receive what type of alert.
When a consumer posts a question, they expect to receive an answer within 60 minutes. If you’re receiving high engagement across your social media assets, this can be very hard and expensive to comply with on a 24/7 basis.
BrandBastion’s Response Solution enables brands to attend to every customer on their social media assets in real-time 24/7 without increasing their internal head count.
On BrandBastion’s platform, brands can preconfigure the situations in which they want a response issued. Our technology that utilizes artificial intelligence, machine learning and natural language processing will together with BrandBastion’s trained human quality assurance analysts ensure natural responding.
RESPONSE SOLUTION can be purchased as an addition to BRAND PROTECTION.
Up to 30 responses/situation
BrandBastion’s Engagement Reports show detailed insights on the type of engagement you’ve received across your social media assets during a specific month. Tracking what’s being discussed across your social media assets is important to be able to troubleshoot common issues experienced by your fans, to gain insight on key trends and to follow how your engagement evolves from month to month.
Many of BrandBastion’s clients share their Engagement Reports with their product teams, as the reports often provide valuable insights and product feedback from the market.
- Insights on key metrics concerning engagement
- Insights on discussion topics & trends
- Insights on negative comments and complaints
- Insights on positive feedback and what people like
- Insights on threats and harmful content
- Insights on IP infringements and competitor promotions
As people comment on ads, the comments become part of the ad reaching the same audience that the ad reaches. Receiving insights on the ads engagement gives marketers valuable qualitative data on how their audience is reacting to their ads. This information combined with the quantitative metrics enables advertisers to tweak their campaigns to get maximum ROI.
People upload thousands of links, comments, posts, videos and images on social media daily. These may sometimes include intellectual property right infringements.
BrandBastion utilizes advanced machine learning technology and image recognition solutions to identify content infringing on their clients’ intellectual property rights. Trained human analysts verify each flagged threat to ensure that the content includes a copyright infringement before it is reported for takedown.
The legal team of each client defines which types of content they want taken down. BrandBastion’s proprietary technology and human analysts process content identifying infringements. There are two options for how these infringements will be dealt with: