Many malicious players ride on the high reach that ads have, spreading spam, scam, competitor promotions, or brand attacks in the comments that appear right below an ad. These comments are visible to everyone the ad is served to, impacting performance and brand perception.
Brands usually have highly attentive teams responding to users on organic but often struggle to detect what is happening on the numerous ad variations running concurrently, especially when dynamic ads are used and ads and being run from multiple accounts across regions.
Tech brands focus on activations and user acquisitions, relying on engagement metrics like likes and clicks to determine which ads to channel budget towards. But such engagement can be negative engagement. Without understanding what it said in the comments, context can be lacking and ads may not be as optimized as possible.
Tech brands tend to have global audiences, and managing engagement across different languages can prove to be extremely difficult to do accurately and efficiently. Brands that do well in their home markets often have difficulty scaling up their advertising in new markets due to the challenges presented by different languages.
We help you moderate spam, scam, and competitor promotion from comments received so that you can maximize your return on ad spend and aren't spending money on promoting harmful comments instead.
Replying speedily to customer inquiries about pricing and product / service offerings is a driving factor behind user satisfaction and retention. Our premium response solution issues replies within minutes, 24/7, that sound natural and match the tone of the user comment.
If there's a threat of crisis happening on any of your ads, such as a high amount of negative reactions from users, we send instant alerts so action can be taken before it escalates and your budget isn't spent on the wrong ads.