Brand Sentiment
How is your audience feeling towards your brand?
Brand Risks
Are you receiving harmful comments that should be hidden?
Engagement Needs
Are you engaging with your audience?
Competitor Analysis
What ad creatives do your competitors use?
Learn how people are feeling
Discover how your community truly feels about your content and brand with sentiment analysis.
Uncover brand risks
Identify potential threats to your brand and community — be it high volumes of visible hate speech, brand attacks, spam and other harmful comments.
Explore engagement opportunities
Are you addressing customer service comments, expressing interest in purchases, and engaging with positive feedback?
Ad spend
How much is your top competitor spending?
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Top creatives
How much is your top competitor spending?
Ad types
Are they mostly images, videos, reels, stories?
Understanding sentiment is important to get a sense of what our audience is saying and how they are reacting to our posts. This has been helpful when providing analytics and adjusting strategy as needed for upcoming posts.
-Ashlee Shroyer, Social Media Manager
