BRANDBASTION PRIVACY POLICY

Last updated: 6/4/2015

 

Introduction

BrandBastion (“BrandBastion”, “we”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy (together with our Terms of Use and any other documents referred to in it) explains the policies adopted and used by us in order to protect your privacy as you visit and use our website located at brandbastion.com, and associated sub-domains (the “Website”) and in connection with the goods and services you purchase from us. The Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be handled by us. In this Privacy Policy, the term “personal data” means information that relates to an identified or identifiable natural person.

We know that you are concerned about how we use and disclose personal data, and we are committed to complying with data protection and privacy laws that apply to us. This Privacy Policy tells you about the ways in which we protect your privacy and personal data we process about you. We wish to remind you that this Privacy Policy applies to personal data that we process when you use the Website. It does not apply to any links to third parties websites and/or services, such as third-party applications, that you may encounter when you use the Website. We encourage you to carefully familiarize yourself with privacy policies applicable to any websites and/or services operated by third parties. Please be aware that we are not responsible for the privacy practices of any third parties.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING OR USING THE WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY ALL OF THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE THE WEBSITE.

Information We May Collect From You

Data You Provide to Us

We may collect the following information from our users that in certain circumstances, alone or in connection with other data, may constitute personal data, including but not limited to the following:

  • Name;
  • E-mail address;
  • Job title;
  • Company name;
  • Phone number;
  • Company Facebook page URL; and
  • Any other personal data you may decide to share with us.

 

Data Collected Automatically

The Website may automatically collect the following information from you that in certain circumstances, alone or in connection with other data, may constitute personal data:

  • Technologies such as cookies, beacons, tags and scripts are used by us. These technologies are used to analyze trends, administer the Website, enable features on the Website, track users’ movements around the Website and to gather demographic information about our users. We use technology created by third parties to enable such technological features.
  • The logging technology used in the Website automatically collects the URL of the site from which you came and the site to which you are going when you leave the Website.
  • We collect information on the device you use to access the Website. This device data may include, without limitation, unique device identifiers, the Internet Protocol (IP) address from which you access the Website, information about the operating system of your device, as well as the name of your Internet service provider.
  • We may place a “cookie” on the hard drive of the device that you use to access the Website. We use both session cookies and persistent cookies. Cookies are text files that are saved on the hard drive of your device by means of your browser, enabling us to recognize your browser for purposes such as saving your preferences and directing relevant content to you. Most of the currently available browsers give you the option of managing cookies by, for example, disabling them entirely, accepting them individually, and deleting saved cookies from your hard drive. We would like to remind you that if you completely disable cookies on your browser, you might not be able to use some features of the Website.
  • We use third party technologies, such as Facebook remarketing pixel and AdWords remarketing technology, to target users once they leave our Website and advertise to them – commonly referred to as remarketing or retargeting.
  • Google Analytics is an element of the Website. By using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the website, the Internet Protocol address, and the type of operating system used in the devices used to access the Website. By using a browser plugin http://www.google.com/ads/preferences/plugin/ provided by Google, you can opt out of Google Analytics.
  • We may collect information regarding your general location using your IP address. By using the Website, you expressly consent to the processing of your location data.

 

The Purposes for Which We Use the Data

We use the personal data collected directly from you for the following purposes:

  • To communicate with you;
  • To prevent and investigate fraud and other misuses;
  • To protect our rights and/or our property;
  • To operate and improve our products and services;
  • To manage the Website;
  • To provide features available on the Website;
  • To develop, improve, and protect the Website;
  • For market research and electronic direct marketing, in accordance with applicable law;
  • To audit and analyze the Website; and
  • To ensure the technical functionality and security of the Website.

 

We use the data collected automatically for the following purposes:

  • To improve customer service;
  • To personalize user experience;
  • To manage the Website;
  • To provide features available on the Website;
  • To develop, improve, and protect the Website;
  • For market research;
  • To audit and analyze the Website; and
  • To ensure the technical functionality and security of the Website.

 

How We Disclose Data

We do not sell, lease, rent or otherwise disclose the personal data relating to our users to third parties unless otherwise stated below.

The personal data collected may be disclosed in the following manner:

 

Personal Data You Provide to Us

We may disclose personal data you provide to us with the following categories of third parties:

  • Service providers, such as data storage service providers, which enable us to provide the Website and our products and services;
  • Public authorities, such as law enforcement, if we are legally required to do so or if we need to protect our rights or the rights of third parties; and
  • Our subsidiaries and affiliates; or a subsequent owner, co-owner or operator of the Website and/or our products and services and their advisors in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our stock and/or assets, or in connection with bankruptcy proceedings, or other corporate reorganization, in accordance with this Privacy Policy.

 

Data collected automatically

The data collected automatically may be disclosed to the following categories of third parties:

  • To service providers, such as data analysis companies;
  • To public authorities, such as law enforcement, if we are legally required to do so or if we need to protect our rights or the rights of third parties; and
  • To our subsidiaries and affiliates; or a subsequent owner, co-owner or operator of the Website and/or our products and services and their advisors in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our stock and/or assets, or in connection with bankruptcy proceedings, or other corporate reorganization, in accordance with this Privacy Policy.

Moreover, we may disclose information to third parties in an aggregate format that does not constitute personal data and does not allow the identification of individual users.

Access tokens
The access tokens needed to initiate and run our service, provided to us by our clients, are used only to the extent agreed to in the agreement between BrandBastion and each individual client. These access tokens are protected by BrandBastion according to best industry standards.

 

Your Rights

You have the following rights with respect to the personal data we hold about you:

  • The right to know what data we hold about you: If you would like to know what personal data we hold about you, please contact us at info(at)brandbastion.com. We seek to promptly respond to your inquiry.
  • The right to have incomplete, incorrect, outdated, or unnecessary personal data corrected, deleted, or updated. If you have questions regarding the correction, deletion, or updating of the personal data we hold about you, please contact us at info(at)brandbastion.com.
  • The right to opt out of receiving electronic direct marketing communications from us: All electronic direct marketing communications that you may receive from us, such as e-mail messages and SMS-messages, give you an option of not receiving such communications from us in the future. If you have any additional questions about electronic direct marketing received from us, please contact us at info(at)brandbastion.com.

 

Your California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

To request a copy of the information disclosure provided by us pursuant to Section 1798.83 of the California Civil Code, please contact us via e-mail at info(at)brandbastion.com or by mail at Hiilikatu 3, 00180 Helsinki, Finland.

 

Data Security

The security of personal data is important to us. We take reasonable measures to protect personal data about you from unauthorized access or against loss, misuse or alteration by third parties. Despite these efforts to store personal data collected on and through the Website and otherwise by us in a secure operating environment that is not available to the public, we cannot guarantee the security of personal data during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of personal data, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access to personal data. We do not warrant or represent that personal data about you will be protected against, loss, misuse, or alteration by third parties.

 

International Transfers of Personal Data

Some elements of the Website and/or our products and services may be hosted on servers located in countries outside your own country. The laws applicable to the protection of personal data in such countries may be different from those applicable in your home country. In particular, if you are located within the European Union, please note that personal data collected by us may be transferred outside the European Union. You consent to personal data about you being transferred outside your own country and, where applicable, outside the European Union.

 

Children’s Privacy

The Website is not directed to children younger than thirteen (13) years of age. We do not intend to collect personal data from children under 13. If you are under 13, please do not use the Website and do not send any information about yourself to us.

 

Changes to the Privacy Policy

From time to time we may change this Privacy Policy. You can tell when changes have been made to the Privacy Policy by referring to the “Last Updated legend on top of this page. Please review this Privacy Policy regularly to ensure that you are aware of any changes. If we materially change the ways in which we use and disclose personal data, we will post a notice on the Website and send an e-mail to our registered users. Your continued use of the Website and/or our products and services following any changes to this Privacy Policy constitutes your acceptance of any such changes made.

 

Questions or Concerns?

Should you have any questions regarding this Privacy Policy, your privacy as it relates to the use of the Website, or the protection of the personal data we hold about you, please contact us via e-mail at info(at]brandbastion.com or by mail at Hiilikatu 3, 00180 Helsinki, Finland. We seek to promptly resolve any concerns you may have.