Covering sentiment, audience perception, and topical analyses, we deliver detailed insights into your social media campaigns and engagement.
BrandBastion Insights include a range of different options:
| If you’re interested in understanding how your audiences are perceiving your branding campaigns, BrandBastion provides highly accurate sentiment and positive interaction metric data.
| These insights can be streamed directly to supported third-party platforms such as Smartly.io, provided through custom APIs or in customized reports.
Supported platforms: (Organic and Ads)
| If you’re interested in learning what topics people are discussing across your campaigns or what features users are requesting across your accounts, BrandBastion can provide this information for you in a customized report specific to your needs.
| Our analyst team is here to help you understand your engagement and to help you present your data in the best way possible.
Supported platforms: (Organic and Ads) and other platforms
A global travel brand was looking to invest more into their branding campaigns after a series of negative press features. They wanted to understand how their audiences were perceiving their campaigns in real-time from a qualitative perspective.
To measure which ads generated the most positive / negative reactions, they started streaming BrandBastion Insights to track how campaigns were performing and increase budget for the boosted posts receiving the most positive reactions.
Post-campaign stage, they also used BrandBastion Insights to learn more about which topics generated positive and negative discussion.
PIM™ is BrandBastion’s proprietary metric that looks at all interactions a user can take when seeing an ad. The metric incorporates user interactions occurring on Facebook and Instagram ads that are classified as positive or negative, and weighted according to the estimated effort taken to perform the interaction. This includes: comment sentiment, post shares, user tags, and all emoji reactions. This metric gives insights on how ads and campaigns are performing in terms of audience perception.