Understand your customers and drive better results on social

Learn how your customers perceive your brand on social through a range of analytics offerings.

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What is BrandBastion Insights?

Covering sentiment, audience perception, and topical analyses, we deliver detailed insights into your social media campaigns and engagement.

BrandBastion Insights include a range of different options:

Asset 85  I Sentiment and PIM™ (Positive Interaction Metric)-based streaming via API or third-party integrations

| If you’re interested in understanding how your audiences are perceiving your branding campaigns, BrandBastion provides highly accurate sentiment and positive interaction metric data. 


| These insights can be streamed directly to supported third-party platforms such as, provided through custom APIs or in customized reports.


Supported platforms:


Facebook    Instagram    Twitter    (Organic and Ads),    YouTube    (Organic)

Asset 85  I Customizable on-demand insight reports for specific categories of engagement

| If you’re interested in learning what topics people are discussing across your campaigns or what features users are requesting across your accounts, BrandBastion can provide this information for you in a customized report specific to your needs.


| Our analyst team is here to help you understand your engagement and to help you present your data in the best way possible.

Supported platforms:


Facebook    Instagram    Twitter    (Organic and Ads),    YouTube    (Organic)

Why BrandBastion?

I   Highly accurate sentiment and topic classification: We have built proprietary technology using classifiers trained on vast amounts of social media native content to consider context, tone of voice, and emojis, among many other factors.


I   Flexible delivery: Whether you want beautiful reports ready to be shown to management, spreadsheet exports for your team to analyze, data streamed to in-house dashboards via API, or to the ad tech platform, we deliver data and insights in the format that you choose.  


I   Top-level, qualitative insights into your engagement: Instead of just reporting on standard metrics, we specialize in reports and insights that help managers, CMOs, and leadership teams make decisions about strategy and priorities.

Client story

Understanding brand perception at scale

A global travel brand was looking to invest more into their branding campaigns after a series of negative press features. They wanted to understand how their audiences were perceiving their campaigns in real-time from a qualitative perspective. 

Asset 88To measure which ads generated the most positive / negative reactions, they started streaming BrandBastion Insights to track how campaigns were performing and increase budget for the boosted posts receiving the most positive reactions.

Post-campaign stage, they also used BrandBastion Insights to learn more about which topics generated positive and negative discussion. 

PIM™  Definition

Staying on the pulse of audience perception

PIM™ is BrandBastion’s proprietary metric that looks at all interactions a user can take when seeing an ad. The metric incorporates user interactions occurring on Facebook and Instagram ads classified as positive or negative and weighted according to the estimated effort taken to perform the interaction. This includes: comment sentiment, post shares, user tags, and all emoji reactions. The PIM™ metric gives insights into how ads and campaigns are performing in terms of audience perception.

BrandBastion PIM Audience Perception

Get in touch to learn more about BrandBastion and how we can help your brand!


Case Studies


More website conversions through actively responding to questions and complaints.

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More first-time purchases using click-to-Messenger ads with a custom BrandBastion bot.

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Increase in positive sentiment by using Alerts to identify and modify creatives that don’t resonate with the audience.

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Decrease in mentions of a controversial topic after implementing a structured response approach.

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Lower cost per action after implementing BrandBastion to actively manage comments.

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Key stats for how social media comments impact sales.

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Real-time protection and alerts as a disruptor brand scaled globally.

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Increase in positive sentiment through removal of harmful comments and distractions from comment feeds.

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I would recommend BrandBastion to any company receiving high engagement on social media. They keep our social properties clean from harmful content 24/7 and alert us in any situations that require our immediate attention. They give us peace of mind around the clock.

- Jenny Gyllander, Slush

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