Insights I BrandBastion

I Sentiment and PIM™ (Positive Interaction Metric)-based streaming via API or third-party integrations

| If you’re interested in understanding how your audiences are perceiving your branding campaigns, BrandBastion provides highly accurate sentiment and positive interaction metric data.

| These insights can be streamed directly to supported third-party platforms such as Smartly.io, provided through custom APIs or in customized reports.

Supported platforms:

(Organic and Ads), (Organic)

I Customizable on-demand insight reports for specific categories of engagement

| If you’re interested in learning what topics people are discussing across your campaigns or what features users are requesting across your accounts, BrandBastion can provide this information for you in a customized report specific to your needs.

| Our analyst team is here to help you understand your engagement and to help you present your data in the best way possible.

Supported platforms:

(Organic and Ads), (Organic)

Why BrandBastion?

I Highly accurate sentiment and topic classification: We have built proprietary technology using classifiers trained on vast amounts of social media native content to take into account context, tone of voice, and emojis, among many other factors.

I Flexible delivery: Whether you want beautiful reports ready to be shown to management, spreadsheet exports for your team to analyze, data streamed to in-house dashboards via API, or to the ad tech platform Smartly.io, we deliver data and insights in the format that you choose.

I Top-level, qualitative insights into your engagement: Instead of just reporting on standard metrics, we specialize in reports and insights that help managers, CMOs, and leadership teams make decisions about strategy and priorities.

PIM™ Definition

Staying on the pulse of audience perception

PIM™ is BrandBastion’s proprietary metric that looks at all interactions a user can take when seeing an ad. The metric incorporates user interactions occurring on Facebook and Instagram ads that are classified as positive or negative, and weighted according to the estimated effort taken to perform the interaction. This includes: comment sentiment, post shares, user tags, and all emoji reactions. This metric gives insights on how ads and campaigns are performing in terms of audience perception.