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About Us

We take action on behalf of brands, helping drive positive brand sentiment and increased customer engagement, while protecting them  from risk 24/7

Trusted by 350+ Accounts Including Top Advertisers

Netflix
Kamikoto
TechCrunch
Slush
DealDash
Joom
Tourism Australia

Nordic by Origin, Global by DNA

BrandBastion was founded in Helsinki, Finland - a thriving startup hub in the Nordics. We are proud of our Finnish heritage and culture of ‘sisu’, the grit and resilience required to do difficult things - a necessary trait to thrive in the fast-paced world of social media. 
 
While we are established in the Nordics, from day one, we have built a uniquely global team working from around the world, with a strong base in the United States and Latin America. This team structure allows us to provide AI-based moderation solutions in 43 languages, working with human analysts, moderators and quality assurance managers, covering shifts across all time zones 24/7. It also allows us to hire the best and the brightest, wherever we might find them.
 
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What's Behind the Name?

[brand · bastēən] Defender, Supporter, Protector of Brands

In medieval castles, the bastion is a strong, well-fortified part of the building, built for defending the castle. We see ourselves as a supporter of brands and an extension of their in-house teams, protecting them from harm on social media while enabling them to amplify their engagement.
BrandBastion | Solution

Learn more about our solution

Discover a full suite of products to protect your brand and drive engagement on social media. 

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The BrandBastion Way

Our mission is to make the world a more action-driven place. We believe engagement is always better than apathy, and meaningful customer interactions online require active management by brands.

Be it through protecting brands, responding to customer queries, or listening to client feedback, our action-driven mindset drives everything we do and enable clients to accomplish. Our six key values are summed up with the acronym ACTION:

Join Us A

Action-Driven

Every BrandBastioneer we hire is self-motivated and action-oriented. Whether it is for helping a client solve an issue or creating a new process for working better, we seek out team members who don’t just spot challenges - they solve them.

Join Us C

Client-Focused

All our solutions are developed based on listening to our clients’ needs. We go the extra mile for clients and build solutions based on their goals. We see ourselves as extensions of our clients’  teams and work with them to deliver great results.

Join Us T

Tenacious

In a fast-paced industry where constant change and innovation is the norm, BrandBastioneers need to have at least a little bit of the notorious Finnish "sisu", or resilience and grit, to help push through even the most daunting tasks.

Join Us I

Inquisitive

We believe curiosity is the key to progress. Instead of accepting the status quo, we want to learn how we can help our clients work smarter and better, or what makes customers happy or unhappy. We embrace the mindset of an explorer as we break new ground in uncharted territory.

Join Us O

Open

As a global team, openness and transparency are key to sharing knowledge and aligning our efforts. We minimize 1-on-1 emails and work collaboratively on Google Drive and Slack channels. All key decisions are documented and shared with team members.

Join Us N

Nimble

We are fast and flexible. Working in an industry that evolves at breakneck speed, we understand that adaptability is key to staying relevant. We don’t get bogged down by doing things “the way they are usually done”. We look ahead, seeking out new ideas and ways of doing things.

The Team

When BrandBastion was established, we built a global company from the very beginning, as social media has no borders. With team members in 15+ countries, we offer coverage in every time zone.

We are proud to work with some of the world’s most legendary brands and social media platforms. As a team, we are agile and big on testing and learning from our customers. We are passionate about the customers we serve and about transforming the way brands deal with social engagement.

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Jenny Wolfram
CEO & Founder
TwitterLinkedIn
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Maria Moilanen
Customer Success Lead
LinkedIn
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Bogdan Dinca
Head of Technology
LinkedIn
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Ben Cathcart
Business Development Manager
LinkedIn
Patrik Lehti
Patrik Lehti
Partnerships Lead
LinkedIn
Andrea Wickström
Andrea Wickström
HR & Admin Manager
LinkedIn
Crystal
Crystal Cha
Marketing Manager
LinkedIn
Evgeny Maryaskin
Evgeny Maryaskin
Data Science Lead
LinkedIn
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Ina Liukkonen
Linguist and Project Manager
LinkedIn
Tozzo, Paolo (Development)
Paolo Tozzo
Lead Full Stack Engineer
LinkedIn
mian
Mian Du
Lead Engineer
LinkedIn

BrandBastion in Numbers 

50+

BrandBastioneers

15+

Nationalities represented

43

Languages covered by our solution*

350+

Accounts

 
* English; Estonian; Japanese; Russian; Albanian; Filipino; Korean; Serbian; Arabic; Finnish; Latvian; Slovak; Bengali; French; Lithuanian; Slovenian; Bosnian; German; Macedonian; Spanish; Bulgarian; Greek; Malay; Swedish; Chinese (Traditional and simplified); Hebrew; Norwegian; Thai; Croatian; Hindi; Persian; Turkish; Czech; Hungarian; Polish; Ukrainian; Danish; Indonesian; Portuguese; Vietnamese; Dutch; Italian; Romanian

Our Story 

The idea for BrandBastion came to life when founder Jenny Wolfram, a lawyer by trade, realized the risks brands face on social media when she came across a case where a brand was sued for harmful comments made on its Facebook page.
 
In 2013, Faceforce (which would later be renamed BrandBastion) was born. Our founding team recognized the potential for technology to arm brands with solutions to protect themselves while staying engaged with customers on social media. Over the last few years, we have built proprietary solutions based on a combination of artificial intelligence, natural language processing and human moderators. 
 
Today, we offer Moderation + Alerts, Insights, Customer Response, Ad Optimization, and IP Protection solutions. Our team has grown to 50+ BrandBastioneers based in over 15 countries. In 2017, we were named an official Facebook Marketing Partner for Instagram. We cover Facebook, Instagram, Twitter and YouTube, integrating with other marketing platforms via API and native commenting solutions for large publishers like TechCrunch.
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BrandBastion Team

Passionate about social media and want to make a difference in this space?

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Recent Blog Posts

Incite's Brand Marketing Summit New York 2018 Roundup: 'Marketing is Dead: Engagement is Alive'

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