Resources to up your engagement game

GUIDE

2023 Holiday Season Marketing

Explore social media marketing insights, trends, and tips to navigate the bustling holiday season.

CALENDAR

2023 Social Media Holiday Calendar

+250 holidays and observance days to get inspired and create fresh content that adds to the conversation on social media. 

GUIDE

Holiday Season 2022: Comment Management Guide

This detailed guide will help you improve your social media game during the busiest period of the year.

CALENDAR

Social Media Holiday Calendar 2022 Q2

With engagement tips, insights, and checklist

GUIDE

Conversational Brand Safety

This eBook provides marketers with guidance to become well-versed in brand safety and suitability.

CALENDAR

Social Media Holiday Calendar 2022 Q3

With engagement tips, insights, and checklist

CALENDAR

Social Media Holiday Calendar 2022 Q1

With engagement tips, insights, and checklist

GUIDE

Community Moderation Guidelines

How to deal with different types of harmful comments.

REPORT

2021 | Brand Safety on Social

Hate speech, discrimination, bullying, and spam. Is your brand doing enough?

REPORT

The Ultimate Financial Services
Benchmark Report

Ad Performance & Engagement Benchmarks in 2021

EBOOK

How to Manage Social Media Engagement

Our ebook will equip you to manage your engagement effectively and strategically.

REPORT

What's Cooking for Fast Food Brands on Social

We analyzed over 20,000 comments from QSR brands like Subway, Wendy's, Taco Bell.

GUIDE

Holiday Calendar + Checklist

What you need to stay organized and on top of the busy holiday season.

REPORT

How Ice Cream Brands Are Keeping It Cool

BrandBastion analyzed over 5K comments from brands such as Häagen-Dazs and Ben & Jerry's.

REPORT

Three Challenges for Online Learning Platforms Advertising on Social

BrandBastion looked at comments across Facebook and Instagram ads from 9 e-learning platforms.

GUIDE

How to Maximize the Impact of Your Ad Campaigns this Shopping Season

Read on for tips on how to sleigh this holiday season by making your ads work harder for you.

GUIDE

How Apparel Brands Can Better Woo Customers on Social Media

Over 9K comments analyzed across 63 Instagram ads from apparel brands including Adidas, Nike, Coach, and more.

REPORT

Alcohol Advertising on Social Media: What You Need to Know

We analyzed over 10,300 comments from 26 alcohol ads on social media to understand what brands in this space can learn.

GUIDE

Social as a Subscriber Acquisition and Retention Channel  

For the subscription industry, user acquisition and retention are crucial, and engagement can lend important insights.

REPORT

3 Challenges for Publishers Advertising on Social Media

Explore what you can do to protect your community and grow their subscription base through social advertising.

REPORT

3 Shifts for Entertainment Advertisers in the Age of Mobile

The report showcases live ads from recently released shows and movies, using real comment examples to illustrate key shifts in consumer behavior.

REPORT

Get Your Social Media Advertising in Shape for the New Year

We analyzed over 1,600 comments from 6 brands to understand what type of engagement Wellness & Fitness ads receive. 

REPORT

Top Challenges and Solutions for Delivery Apps Advertising on Social Media

Many brands are unable to respond promptly enough to customers, exposing themselves to potential threats. 

REPORT

2018 Holiday Shopping Season: Apparel Marketing

Effective comment management can ultimately drive higher positive sentiment and conversion rates this holiday season.

REPORT

Key Insights for Transportation Apps Advertising on Social Media

BrandBastion looked at more than 100K comments to get insights into user engagement, harmful comments, and inquiries.

INFOGRAPHIC

Color Me Social: What Top Beauty Brands Are Doing on Instagram

Instagram is one of the most popular social networking apps worldwide, with over 700 million daily active users.

INFOGRAPHIC

We Don't Test on Animals: How a Beauty Brand Deals with Brand Attacks 

Find out how one beauty brand used BrandBastion to address this controversial topic on social.

WHITEPAPER

"Welcome to the Internet": Managing Hate Speech in Gaming Media

Hate speech no longer affects a closed audience - its toxicity is spilling to the masses, causing implications for game companies’ revenue and reputation.

FIRESIDE CHAT

Brand Safety in the Era of Conversational Advertising with Jenny Wolfram and Sameer Amin

VIDEO

Anton Gusev of Joom talks about BrandBastion's solution

FIRESIDE CHAT

How MAC Cosmetics Harnesses the Power of Listening to Consumers

GUIDE

The Ultimate Guide to Managing Comments on Social

Learn how to moderate, engage and measure.

GUIDE

Managing Comments During the Holiday Rush

Bonus: calendar + checklist