Social Media Moderation
Protect your brand and community
Protect your brand and community
MaryRuth Organics
Powers Growth While Keeping
Paid Social Conversations Safe
THE CHALLENGE
Redefining wellness, one conversation at a time
MaryRuth Ghiyam didn’t just build a brand — she reshaped an entire industry. In a space dominated by faceless corporations, MaryRuth Organics pioneered a new approach to wellness by placing its founder’s story at the heart of the brand.
But with rapid success and rising social visibility came a new challenge: how to maintain a safe, trusted presence across social — especially as paid campaigns scaled and high-profile partnerships came into play. Surging comment volumes made it harder for the team to stay on top of conversations and extract the insights needed to guide key decisions.
Keeping ads and partnership campaigns brand-safe in real time
MaryRuth’s campaigns spark deep engagement and passionate reactions. To protect the brand voice and maintain trust with both customers and partners, the team relies on BrandBastion’s real-time moderation:
- Swiftly hiding harmful, offensive, or misleading comments on paid campaigns to ensure conversations reflect the brand’s values and maintain a positive environment.
- Maintaining a clean environment on partnership campaigns, including both brand and creator collaborations, helping preserve the integrity of MaryRuth Organics and the partners they work with.
Proactive brand protection that keeps the team ahead
Real-time alerts empower MaryRuth’s team to stay focused on growth, knowing they will be notified immediately the moment critical issues arise.
On average, 32 alerts are sent each month, flagging spikes in negative sentiment, sensitive comments, or customer concerns that might require immediate attention.
- This allows MaryRuth Organics to protect the brand image and maintain trust with both customers and partners — without being tied to constant monitoring.
Rich insights that drive partnerships and smart decisions
Understanding how people respond to campaigns is essential for strengthening partnerships and guiding strategic decisions:
- MaryRuth's team uses BrandBastion’s reporting and sentiment analysis to stay connected to how the brand is perceived, and how partnership campaigns resonate.
- Through the Analyze tab, the team tracks shifts in sentiment, identifies feedback patterns, and uncovers insights that help shape messaging and fuel product innovation with community feedback.
THE RESULTS
MaryRuth Organics scales safely and powerfully
MaryRuth's team has achieved greater operational efficiency with BrandBastion’s support. On average each month, BrandBastion manages over 7,130 comments on paid campaigns, monitors 219 ads and sponsored posts, and saves the team around 200 hours in moderation and analysis.
By helping maintain a safer, more trusted environment around paid campaigns, BrandBastion contributed to stronger results. In just three months of working together, MaryRuth Organics saw a +32% increase in Click-Through Rate (CTR), an -18% decrease in Cost Per Link Click, and a +337x increase in follows or likes attributed to ads.
