Agent+

Stop writing
social replies.
Start approving.

Replies, moderation, reporting and outbound engagement configured around how your brand actually works.

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What our AI understands

Good replies start with better context

Generic AI can reply at scale, but without the right context, teams spend more time reviewing and correcting responses. BrandBastion considers the post, message type, user, topic, brand rules and knowledge to generate the right response for each situation.

Post

What is being shown or discussed?

Situation

Comment, DM, mention or ad comment?

User

Customer, creator or high influence account?

Topic & intent

Support, product interest, buying intent or fan engagement?

Brand rules

What should we answer, avoid or escalate?

Knowledge

What approved information should the answer use?

The result

Shop now

2,184 likes

everydayco Our new Everyday Carry Backpack See more...

View all 48 comments

jordan.kim Hey, I ordered this last week and haven’t had an update. Also, does it fit a 16 inch laptop?

2hReplyCustomer service

everydayco Thanks for reaching out! Our Everyday Carry Backpack fits most 16 inch laptops. Please send us your order number in DM and we can check the latest shipping update for you.

Just now Replied in BrandBastion

Replied to your ad comment“Hey, I ordered this last week and haven’t had an update. Also, does it fit a 16 inch laptop?”

Today

Hey, my order number is #10482. Can you check where it is?

Pulled from Shopify

Checking Shopify order data

Order #10482

StatusShipped, in transit

CarrierUPS

Est. deliveryThursday

Thanks, Jordan! Order #10482 shipped on Monday and is on its way with UPS. It should arrive by Thursday. Track package

Just now Replied in BrandBastion

Knowledge used: Product page Shipping FAQs

Knowledge used: Shopify order data Shipping FAQs

The Solution

Everything your team needs
to handle conversations at scale

On-Brand Replies Ready to Batch Approve

Accurate replies grounded in context

Prepared using post context, approved knowledge, and brand rules, so you spend less time writing.

24/7 Moderation & Alerts

Post-aware and brand-specific moderation

Auto-hides harmful comments and flags urgent risks, sentiment spikes, ROAS drops, and high-follower activity.

Outbound & Social Listening

Find the best opportunities to engage

Track relevant mentions, creators, hashtags, and trending posts, then prioritize where to engage.

Sentiment Analysis & Reporting

Understand what changed, and why

Track sentiment alongside post, profile, and ad performance, with AI insights you can explore in chat.

h

Saved per month

K+

Community responses issued

%

Increase in Click-Through Rate

“Before BrandBastion, we had to toggle between Gorgias and Sprout Social to make sure all comments, DMs and reviews were being answered”

Alison Mooradian
VP of Marketing

Replies ready to approve

The fastest, most-accurate way to reply at scale

Wake up to hundreds of on-brand replies already written and ready to approve.

Analyzes the post, comment, and surrounding thread so replies reflect what is actually being discussed.

Move conversations with purchase intent to DMs for relevant replies, offers or next steps. BrandBastion keeps the full DM thread in context so responses stay relevant throughout the conversation.

Responses follow your tone, phrasing, and escalation rules for consistency.

Pulls from your help center, site content, product information, and approved guidance.

Uses order, shipping, stock, and buyer context for accurate WISMO and commerce replies.

How Agent+ works

From incoming conversation to the right next action:

Ingest

Step 1: Ingest the conversation

Comments, DMs, mentions and other supported messages enter Agent+.
Understand

Step 2: Read the context

Agent+ analyzes the post, caption, visuals, audio, thread, user, intent and sentiment.
Playbook

Step 3: Match the playbook

It applies the right tone, rules, instructions, routing and escalation logic for that type of conversation.

Conversation meaning
TypeAd comment

TopicCustomer service

IntentSupport

SentimentNegative

Brand context
RulesVary per topic

ProductsGlowCare Skincare

TOVCalm, helpful
Knowledge

Step 4: Find the approved answer

Agent+ pulls from approved sources such as your website, product pages, help center, buyer information, Shopify, TikTok Shop and manual guidance.

Order status

WebsiteProduct pages, company

Help centerShipping, returns, policies

Buyer info + catalogShopify & TikTok Shop

Manual snippetsTemporary guidance
Action

Step 5: Take action

Prepare the reply, move the conversation to DM, moderate, escalate or route it to the right workflow.

450 hours

saved per month

“BrandBastion has been a game-changer for us. On average, we manage around 13,000 comments a month through BrandBastion.”

Learn more

44 K+

community responses issued

“BrandBastion has been instrumental in scaling community engagement, enabling our brand to seamlessly participate in social conversations...”

Learn more

84 %

increase in engagement rate

“Before BrandBastion, we had to toggle between Gorgias and Sprout to make sure all comments, DMs, and reviews were answered.”

Learn more

Built for the full conversation lifecycle

One system for replies, moderation, listening and reporting.

Capability		Typical alternatives
Conversation context	Understands the post, comment, thread and relevant DM history	Often responds to the message alone
Approved knowledge	Uses help center content, site information and approved guidance	Static knowledge or no connected knowledge
Commerce context	Uses order, shipping, stock and buyer context	Basic or no commerce context
Brand rules	Applies tone, approvals, escalation paths and brand-specific guidance	Generic tone with limited brand nuance
Moderation & alerts	Automated moderation, risk alerts and summaries	Rules-based moderation or basic alerts
Outbound engagement	Listening connected to engagement workflows	Listening without clear activation
Reporting & insight	Connects sentiment, engagement, moderation and performance	Reporting fragmented across tools

Every channel your community lives on

Social

Reviews

Integrations

FAQs

How does BrandBastion AI generate more accurate replies?

BrandBastion AI looks beyond the individual comment or message. It considers the post, surrounding conversation, user, intent, brand rules and approved knowledge before preparing a response.

It can also use relevant DM history and commerce context, helping replies reflect what is actually happening rather than responding to each message in isolation.

How does Agent+ decide how each conversation should be handled?

Agent+ uses the context of the conversation together with your brand’s playbooks to determine the appropriate next step. Different conversation types can have their own tone, instructions, approved information, routing and escalation rules, so a customer complaint, buying question or sensitive issue does not get treated the same way.

Your team can continue refining these playbooks as new situations and edge cases emerge.

How much control does my team have over AI-generated replies?

Your team stays in control of how conversations are handled. Agent+ prepares replies for review, so your team can approve, edit or reject them before they are sent. You can also configure different conversation types with their own tone, instructions, routing, automation and escalation rules, then refine those playbooks over time based on real feedback.

How does Agent+ help protect our brand and identify risks?

Agent+ combines automated moderation with brand-specific rules and contextual analysis. It can evaluate comments alongside the post, caption, visuals, audio and surrounding conversation, helping identify harmful content before your team engages.

Alerts can also surface issues such as impersonation, threats, policy risks, unusual activity, and sudden changes in sentiment or conversation volume.

Can Agent+ help us engage beyond comments on our own posts? Yes. Agent+ combines social listening with outbound engagement so teams can find conversations worth joining, not just wait for users to come to them. It can surface direct mentions, relevant keywords, branded and industry hashtags, creators and trending content, then generate contextual comment suggestions based on the content itself, your brand voice and your outbound strategy.

What can Agent+ help us measure and report on?

Agent+ brings conversation intelligence and performance data together so teams can understand both what is happening and why. This includes sentiment, topics and moderation activity alongside post performance, profile metrics and campaign or ad performance.

The goal is to connect what your community is saying with how your social content and paid activity are performing.

Stop writing
social replies.
Start approving.

Good replies start with better context