Harmful comments are removed in near real time and potential issues are flagged before they escalate, so your team can stay focused on growth.
Why generic AI & keyword blocking fails
Generic AI and keyword rules can identify obvious harmful content, but they often miss meaning, nuance and brand specific risks.
On a Pride post, it reads as hateful
On a skate trick post, it’s praise
Contradicts the brand’s cruelty-free positioning
Looks like official support, but it’s a fake account
Indirect and coordinated, so keyword lists miss it
Misspellings hide harmful intent from simple filters
The Solution
24/7 Comment Moderation
Understands post, caption, and comments to hide risk fast with 98%+ accuracy.
24/7 Crisis Monitoring & Alerts
Get alerts for harmful comments, sentiment spikes, ROAS drops, and high-follower accounts.
Outbound & Social Listening
Track mentions and emerging conversations, with alerts for high-follower and sentiment shifts.
Sentiment Analysis & Reporting
Track sentiment alongside post, profile, and ad performance, with AI insights you can explore in chat.

Alerts & crisis monitoring
Hi John, this is a critical alert that needs immediate attention.
AI summary
Your campaigns are seeing a significant decline in ROAS. Summer Sale Campaign 2024 (Meta) and Q1 Product Launch (TikTok) both triggered alerts, pointing to a performance issue across platforms.
From the first comment to the right action, every decision draws on context and your brand rules.
Ingest
Bring every relevant conversation into one place, across channels and formats.





+5
Understand
AI reads beyond the comment itself, including the post, visuals, audio and surrounding conversation.
Creative
Context
The same words can mean very different things. Reputation+ combines comment meaning with your brand, industry and known risks.
Action
Turn that understanding into the right action: keep visible, hide, alert, route or escalate.
“Partnering with BrandBastion allowed us to successfully foster a community where open and healthy discussions happen daily online.”
“BrandBastion solutions keep our social media properties free from spam, inappropriate comments, and phishing attacks that can put our fans in danger.”
“BrandBastion enables us to create safer spaces for our fans, engage in meaningful conversations, and celebrate the moments that matter most to our community.”
Trained on billions of social inter actions and brand-specific data, our models hit 98% accuracy, far beyond generic AI.
Every moderation decision considers the full post—captions, visuals, even audio—for true context.
Always-on moderation with brand-specific rules, real-time alerts, and scalable protection across every channel.
Keyword blocker tools
Basic AI wrapper tools
Social
Reviews
Integrations
Reputation+ looks beyond the comment itself. It considers the post, caption, visuals, audio, surrounding conversation, meaning, sentiment and intent, then applies your brand policies, industry context and known risks. Based on that context, it can keep a comment visible, hide it, alert your team, route it or escalate it.
Keyword rules often evaluate words in isolation. BrandBastion considers the wider context to understand what a comment actually means. This helps identify disguised harmful language, impersonation, brand specific misinformation and situations where the same phrase can mean something completely different depending on the post.
Moderation is configured around your policies, industry, campaigns and known risks. BrandBastion can also build bespoke protection for brand specific risks and edge cases, and continuously refine moderation as language, conversations and risks evolve.
BrandBastion monitors for harmful activity, impersonation, threats, high influence mentions and sudden changes in sentiment or conversation volume. It can also identify coordinated activity, narrative shifts and changes in campaign performance, then alert your team with context on what changed and where to look.
Yes. BrandBastion supports moderation and analysis across 194 languages, helping global teams protect their brand consistently across markets while accounting for differences in language, context and local conversations.
BrandBastion brings together sentiment, topics and moderation activity with post, profile and paid campaign performance. Teams can understand what people are talking about, how they feel, what actions were taken and how those conversations relate to engagement and campaign performance.
| Jason Murphy - Global Social Media Specialist |
We’re a reseller, let me know if you’re interested!