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First Media

Masters Sentiment Analysis While Saving 1,632h Every Month with BrandBastion

Advanced social media analytics & real-time moderation

77% Positive and neutral sentiment¹
(monthly average)
1,400+ Organic and paid posts monitored
(monthly average)
∼1,632h Saved every month in moderation and analysis (monthly average)
80k-140k Conversations monitored on a monthly basis
(during the year)

*Data from six months of coverage (23 Nov 2023 - 23 May 2024) across Facebook, Instagram, TikTok, and YouTube.
¹ Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations.

THEIR STORY

About First Media

First Media is an award-winning digital media publishing and performance marketing company that produces and distributes branded content. They operate multiple brands, including Blossom (lifestyle), So Yummy (food), Blusher (beauty), and Babyfirst (children's development).These brands regularly produce the most viewed and shared organic content in the world. 

In addition to content creation, First Media offers unique advertising opportunities. By whitelisting ads through their brand accounts, advertisers benefit from enhanced authenticity and engagement, leveraging the trust and relationship these brands have built with their followers.

First Media's clients  include well-known brands such as Disney, HelloFresh, Mattel, Sony Music, Glad or Kraft Heinz​.

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The Challenges

  • Streamlining sentiment analysis 
    With a vast and diverse audience across their various brands, First Media needed an efficient way to monitor the high volumes of social conversations on their ads and posts for uncovering actionable insights. 
  • Generating comprehensive reports
    The team required a streamlined process to generate detailed reports for each brand and client. Efficient reporting with sentiment insights was crucial for optimizing content and demonstrating value.
  • Moderating harmful conversations
    Ensuring positive community environments was challenging given the significant volume of interactions on the different brand accounts. First Media also sought a tool to proactively moderate and mitigate negative sentiment.

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THE SOLUTIONS: ANALYSIS & REPORTING

First Media leverages sentiment analysis to optimize content and showcase results

The content creation agency leverages BrandBastion's auto-sentiment analysis across 109 languages, alongside the platform's reporting features, to

  • Assess content resonance to make data-driven decisions, fueling continuous improvement, and fostering positive conversations.
  • Showcase campaign success and engagement metrics to their clients.
  • Identify recurring topics and share valuable customer feedback.
  • Assess their overall brands health, gaining a holistic view of public perception.
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“Switching to BrandBastion for sentiment analysis and reporting saved us a lot of time and resources. Their platform not only simplified our workflow but also provided unparalleled insights, enabling us to focus more on strategy”

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Olivia VlachosHead of Audience Development
THE SOLUTIONS: AI-MODERATION

First Media takes real-time control over harmful comments

At First Media, fostering active engagement with content is paramount, but always within a secure and positive online environment. To achieve this goal, the team utilizes our Smart Inbox and the AI auto-hiding feature.

This enables the hiding of harmful comments—ranging from offensive language to spam and inappropriate content—across defined platforms, assets, and post types. In doing so, First Media protects their content and the branded content of their clients.

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“With BrandBastion’s AI-powered moderation, we no longer need to worry about damaging content visibility, which is paramount for our clients' and our own brands' reputations. Plus, the Smart Inbox gives us full visibility into all hidden comments.”

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Olivia VlachosHead of Audience Development
  • Blossom
  • So Yummy
  • Blusher
  • Baby First

LIFESTYLE INDUSTRY

Blossom is the the most viral lifestyle, DIY and Home Decor brand on social and they have a highly positive community. The consistent monitoring and engagement analysis provided by the BrandBastion platform, helps the team to keep Blossom’s content appealing and its audience engaged.

Solutions

Smart inbox: harmful comments will be hidden with AI to protect brand reputation

Sentiment analysis: understand how posts and ads resonate  with your audience

 

*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, TikTok and YouTube).

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FOOD INDUSTRY

So Yummy, known for its delectable food content, has garnered a loyal following that actively engages with its posts. By utilizing BrandBastion, SoYummy ensures that its audience interactions remain positive and free from spam or inappropriate comments. This fosters a trustworthy environment for advertisers looking to reach an enthusiastic and receptive audience.

Solutions

Smart inbox: harmful comments will be hidden with AI to protect brand reputation

Sentiment analysis: understand how posts and ads resonate  with your audience

 

*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, TikTok and YouTube).

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BEAUTY INDUSTRY

Blusher, renowned for makeup tutorials, cultivates a positive online community with BrandBastion's help. Through sentiment analysis and moderation, Blusher ensures engaging, spam-free content, ideal for beauty brands seeking genuine connections.

Solutions

Smart inbox: harmful comments will be hidden with AI to protect brand reputation

Sentiment analysis: understand how posts and ads resonate  with your audience

 

*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, and TikTok).

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CHILDREN INDUSTRY

Baby First prioritizes its community's well-being with BrandBastion's services. Through sentiment analysis and moderation, Baby First maintains a safe, supportive space for parents and caregivers, making it a trusted platform for advertisers targeting families.

Solutions

Smart inbox: harmful comments will be hidden with AI to protect brand reputation

Sentiment analysis: understand how posts and ads resonate  with your audience

 

*Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations (23 Nov 2023 - 23 May 2024 across Facebook, Instagram, and TikTok).

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THE RESULTS

Finding more time for content optimization

Through proactive analysis and moderation with the BrandBastion platform, First Media achieves tangible outcomes while saving resources:

icon_2 Gaining valuable audience insights: By monitoring 80,000 to 140,000 conversations monthly, First Media gains crucial insights into its audience. Analyzing sentiment unveils trends and resonating content, effectively guiding their strategies for maximum engagement.

icon_3 Ensuring positive engagement: Swift moderation maintains an average 77% positive and neutral sentiment monthly, fostering a supportive online community and safeguarding partner and brand reputations.

icon_1 Reclaiming valuable time: First Media saves approximately 1,632 hours per month, equivalent to preserving 204 workdays or the workload of 10 full-time employees.

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First Media reclaims valuable time

1,632 Hours saved per month

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856 Hours saved moderating

With BrandBastion Tech & Platform (compared to doing this manually)

776 Hours saved analyzing sentiment

With BrandBastion Tech & Platform (compared to doing this manually)

*Data from six months of coverage (23 Nov 2023 - 23 May 2024) across Facebook, Instagram, TikTok, and YouTube.¹ Sentiment calculation: % positive conversations + % neutral conversations + % user tag conversations / total conversations

We calculated potential hours saved with BrandBastion by estimating that each human moderates 60 comments per hour, spends 5 minutes per reply, and assigns sentiment to 90 messages if these tasks are done manually on each social platform.


First Media has peace of mind

1,400+ Organic and paid posts monitored (monthly average)

First Media brands engagement remains positive

77% Positive and neutral sentiment ¹
(monthly average)

First Media stays attuned to the conversation

80k-140k Conversations monitored on a monthly basis (during the year)

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"The numbers are absolutely impressive! Saving 1632 hours monthly and monitoring 80-100K conversations is a testament to the efficiency and effectiveness of our collaboration. It’s amazing to see how our partnership has not only saved time but also enhanced moderation and analysis to such a significant extent!"

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Olivia VlachosHead of Audience Development

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