SUCCESS STORY

How a Global Gaming Company Fights IP Infringements on YouTube

IP-infringement

22,500

videos reported

12

months

24/7

coverage

01 | OVERVIEW

Moderating Comments on Dynamic Ads: a Challenge

Learn how a global gaming company ensured that every video infringing on their intellectual property rights was identified and flagged for takedown.

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02 | THEIR STORY

About The Game

The game in question is one of the most played mobile games in the world. The game has an active presence on social media with a following of over 50M.

03 | THE CHALLENGE

Keeping control of IP infrigements

  • Every day thousands of videos are uploaded to YouTube that infringe on the intellectual property rights of several gaming companies.
  • The massive volumes and the clever techniques used by pirates makes it a great challenge for companies to manage.
04 |  THE SOLUTION

BrandBastion's IP Protection

The brand deployed BrandBastion's IP Protection solution, which includes:

  • Identification of Infringements
    BrandBastion scans YouTube for content including intellectual property rights infringements. The client can themselves define the exact types of videos they want to receive information about.
  • Reporting Infringements for Takedown

Please note: BrandBastion also provides a managed service where we handle the takedown notices.

BrandBastion helps keep control of IP infrigements

05 | THE RESULTS

BrandBastion IP Protection

BrandBastion provides the brand's legal team with thorough reports of videos including infringements and all the necessary details and evidence (such as time-stamped screenshots) needed for filing takedown notices.

*Image shown here is to illustrate the IP infringements common for gaming companies on YouTube, and are not related to the client in question.

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