How a Global Gaming Company Fights IP Infringements on YouTube
01 | OVERVIEW
Moderating Comments on Dynamic Ads: a Challenge
Learn how a global gaming company ensured that every video infringing on their intellectual property rights was identified and flagged for takedown.
02 | THEIR STORY
About The Game
The game in question is one of the most played mobile games in the world. The game has an active presence on social media with a following of over 50M.
03 | THE CHALLENGE
Keeping control of IP infringements
- Every day thousands of videos are uploaded to YouTube that infringe on the intellectual property rights of several gaming companies.
- The massive volumes and the clever techniques used by pirates makes it a great challenge for companies to manage.
04 | THE SOLUTION
BrandBastion's IP Protection
The brand deployed BrandBastion's IP Protection solution, which includes:
- Identification of Infringements
BrandBastion scans YouTube for content including intellectual property rights infringements. The client can themselves define the exact types of videos they want to receive information about.
- Reporting Infringements for Takedown
Please note: BrandBastion also provides a managed service where we handle the takedown notices.
05 | THE RESULTS
BrandBastion IP Protection
BrandBastion provides the brand's legal team with thorough reports of videos including infringements and all the necessary details and evidence (such as time-stamped screenshots) needed for filing takedown notices.
*Image shown here is to illustrate the IP infringements common for gaming companies on YouTube, and are not related to the client in question.