ANALYZE
Turn conversations into better insights
Analyze your social media conversations faster ⚡:
- Sentiment analysis for each comment
- Filter engagement by campaign, keywords, posts, language, etc.
- See which posts (paid & organic) are resonating better









Discover how people feel about your brand
Our AI analyzes sentiment in 109 languages so you can understand:
- Which campaigns/posts/ads are driving more comments
- Which languages are driving more negative messages
- And much more
Focus on what matters most with powerful filters
Use every filter you can possibly think of to uncover actionable insights:
- Campaigns, ad sets, ads
- Sentiment
- Keywords (with boolean searches)
- Comment Author
- And much more
Compare brands, campaigns, ads and more
Optimize creative and campaign creation by comparing brands, campaigns, ad sets, or ads by:
- Understanding if your campaigns resonate with your audience and if you need to adjust your creative or messaging.
- Comparing different strategies and seeing how they stack up with each other in sentiment and much more.
Get notified and get ahead of potential issues
Create automated notifications:
- Spikes in comment volume
- Keyword mentions
- Spikes in negative sentiment
Understand which posts resonate or not
Get a list of all your posts (paid and organic) and understand which ones are driving:
- More positive/negative comments
- Higher engagement rate
- More shares or reactions

Integrated with your favorite social media platforms

Facebook
Comments, Ad comments (including dynamic ads)
Comments, Ad comments (including dynamic ads)

Instagram
Comments, Ad comments, Mentions (comments & captions)
Comments, Ad comments, Mentions (comments & captions)

TikTok
Comments,
Ad comments
Comments,
Ad comments

Messenger
Private Messages
Private Messages

Instagram DMs
Instagram Direct Messages, Replies to Stories and Story Mentions
Instagram Direct Messages, Replies to Stories and Story Mentions

YouTube
Comments,
Ad comments
Comments,
Ad comments