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Fitness Brand
How A Major Fitness Brand Improved Their Positive Sentiment By +250%
THE CHALLENGE
Take Quick Action When Facing a Negative Backlash
A major fitness brand was rolling out a new set of ad creatives. Over 24 hours, the number of negative comments received on one of the brand’s ads spiked to 40%. (20 out of 50 comments received in that time frame were negative).
THE RESULTS
Enhanced User Sentiment Through Quick Action
Social is a key user acquisition channel for this brand. When running so many ads at scale, it is crucial to ensure that no negative or harmful content is appearing next to their ads. BrandBastion’s Alerts allow them to respond within minutes to issues or spikes in negativity.
The new ad received significantly higher positive comments and significantly lower negative comments:
- - 60% decrease in negative comments
- +250% increase in positive comments
