Decrease in negative comments
Increase in positive comments
Quick action thanks to BrandBastion Alerts
By monitoring user sentiment in real-time, a fitness brand was able to identify ad creative that was not resonating with the target audience and modify the creative mid-campaign to deliver a message that resonated better with its audience.
A major fitness brand that runs hundreds of creative variations at a time to optimize for performance.
BrandBastion issued an instant alert to the client’s team, highlighting that users seem to be pointing out that the image did not align with the message the brand was trying to convey. Users were questioning the brand’s message, and these comments were visible to everyone viewing the ad.
After receiving the alert, the brand swapped the original creative out for another creative.
Social is a key user acquisition channel for this brand. When running so many ads at scale, it is crucial to ensure that no negative or harmful content is appearing next to their ads. BrandBastion’s Alerts allow them to respond within minutes to issues or spikes in negativity.
The new ad received significantly higher positive comments and significantly lower negative comments: