The Story
A major fitness brand was rolling out a new set of ad creatives. Over 24 hours, the number of negative comments received on one of the brand’s ads spiked to 40%. (20 out of 50 comments received in that time frame were negative.)
BrandBastion issued an instant alert to the client’s team, highlighting that users seem to be pointing out that the image did not align with the message the brand was trying to convey. Users were questioning the brand’s message, and these comments were visible to everyone viewing the ad.
