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BrandBastion vs BrandwiseSocial CX at scale, beyond a lightweight inbox

Keep your socials safe and responsive with customizable AI configured for your brand. Reply and moderate at scale across every engagement surface.

Trusted by Fortune 1,000 & fast-growing DTC brands
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Where BrandBastion
brings added value

Replies ready when you log in

BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves.

 

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Brand-specific moderation

BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast. It is not a one-size-fits-all model.

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Advanced sentiment and AI insights

BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.

Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

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“Before BrandBastion, we had to toggle between Gorgias and Sprout Social to make sure all comments, DMs and reviews were being answered”
Alison Mooradian VP of Marketing

Feature and service comparison

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AI replies and automation
Pre-drafted AI replies
Replies prepared before login for review and batch approval
Replies generated per item in real-time
AI Replies with custom tone
Unlimited custom prompts per brand, adjustable by campaign/ product/ platform
One global instruction set per account
Post-aware reply drafting
Native post and creative analysis
Not documented
Knowledge-grounded replies
Searches your help center, product pages weekly + snippets with source attribution
Static text/PDF upload, one-time scan, no regular updates
Response safeguards
Final check on drafted message and original conversation against several categories
Limited to low-confidence
Batch Approve / Queue
Review and approve AI drafts in bulk with one-click publishing
Individual reply review only, no batch operations
Moderation and protection
Advanced AI moderation
Brand-specific ML models trained on 12+ years of data, auto-hide across 10+ categories
Keyword-based filters and very basic toggles/off negativity hiding
Real-time high-risk alerts
Influencer mentions, sentiment spikes, legal risks, crisis detection
No alert system documented
Multi-language moderation
109 languages
Not documented
Engagement and insights
Sentiment analysis
Custom models trained on your brand
No sentiment dashboards or data, you can only use AI Insights on-demand
Intent detection and tagging
Purchase intent, complaints, risk signals
Smart labels and needs reply style routing
Post & profile analytics
Post metrics: ER, impressions, reach, saves, shares, sentiment breakdown, hidden comment ratio per post. Profile metrics: follower growth, total impressions, organic vs paid performance, platform comparison
No social profile or profile-level reporting
Other use cases
Social listening
Connected directly to execution workflows
Not available
Scheduling
Supported
Not documented
Review management
Pre-drafted responses based on your site content, impact reporting on ratings, and alerts when reviews mention bugs or issues. Coverage across Google Reviews, Trustpilot, Apple Store, and Play Store
Not supported
Coverage and scale
Platforms coverage
Unified coverage across paid, organic comments, and DMs on all platforms (including Meta dynamic and partnership ads)
Focused on Meta inbox (some ad formats coverage not documented. TikTok coverage is limited and does not include DMs, mentions, ad comments, or hashtags. YouTube, LinkedIn, Threads and X are not supported.
Social profiles limit
Unlimited social profiles
Profile limits depend on platform constraints
Customer success support
Dedicated CSM since day 1
Onboarding led by Customer Success

See Agent+ in action

+48% increase in Return on Ad Spend

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+31% increase in Engagement Rate

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450 hours saved every month

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+116% increase in Positive Sentiment

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No extra work for your team

h

Saved per month

%

Increase in ROAS

%

Lift in Engagement Rate

The most advanced AI for social media engagement

  • 0
    accuracy rate
    versus the industry benchmark of 60–85%
  • 0
    median hiding time
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    languages covered
Ad creative
Analyzing…
12+ years of expertise

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

Post-aware understanding

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Built-in AI customization

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

Instant AI insights

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.

FAQs

 

How are BrandBastion replies different from AI reply suggestions?

BrandBastion prepares replies in advance and queues them in your inbox for review and batch approval. Replies are grounded in your website and help center content with sources visible, and they use full post context so they stay accurate, relevant, and on-brand at scale.

Can we keep humans in the loop and still move faster?

Yes. Human approval is the default. Agent+ drafts replies and holds them for review and batch approval. If you choose, you can automate only low-risk scenarios, like exact phrase matches or predefined intents, while keeping sensitive topics pending review.

What channels does BrandBastion cover that matter for modern social CX?

BrandBastion supports unified workflows across paid and organic comments, DMs, mentions, and reviews. This matters during spikes, influencer partnerships, and paid campaigns where coverage gaps create risk and manual load.

What insights and performance data does BrandBastion provide?

BrandBastion provides actionable insights across sentiment trends, conversation topics, reviews, paid and organic engagement, community growth, and operational performance. Teams can track everything from TikTok trends and post-level risk signals to moderation actions, reply performance, and CX agent productivity, all in one platform built to turn insights into action.

Discover how BrandBastion can help your brand grow.

Book a discovery meeting to walk you through our solutions and understand how BrandBastion can help you achieve your goals.