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BrandBastion vs Emplifi Scale CX on social media while saving costs

Keep your socials safe and responsive with customizable AI configured for your brand. Built for managing high-volume engagement.

Trusted by Fortune 1,000 & fast-growing DTC brands
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Where BrandBastion
brings added value

Replies ready when you log in

BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves.

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Brand-specific moderation

BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast.

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Advanced sentiment and AI insights

BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.

Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

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“Before BrandBastion, we had to toggle between Gorgias and Sprout Social to make sure all comments, DMs and reviews were being answered”
Alison Mooradian VP of Marketing

Feature and service comparison

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AI replies and automation
Pre-drafted AI replies
Post-aware, accurate, and on-brand replies prepared before your team logs in
Not documented
Custom AI prompting and brand rules
Fully customizable prompts and brand voice
Configurable workflows, routing rules, and bot flows
Post-aware reply drafting
Native post and creative analysis
Post context available in inbox workflows, AI post analysis for reply drafting not described
Knowledge-grounded replies
Replies reference your website or help center with sources
Not documented
Response safeguards
Pre-send compliance and safety gates
Permissions and approval controls for replying and hiding actions
Batch reply
Generate and approve many replies at once
Not documented
Moderation and protection
Automated comment moderation
Real-time and advanced post-aware AI moderation
Rule-based flow automations can hide comments and route content
Crisis detection and alerts
AI-driven escalation in real time
Listening spike alerts and crisis oriented workflows supported
Multi-language moderation
109 languages
Moderation language coverage not publicly specified
Engagement and insights
Sentiment analysis
Custom models trained on your brand
Automated one-size-fits-all model sentiment analysis model
Always on engagement
AI and optional managed service
Chatbots and automation available
Other use cases
Social listening
Add-on feature
Dedicated Listening module
Scheduling
Supported
Supported
Review management
Pre-drafted responses based on your site content, impact reporting on ratings, and alerts when reviews mention bugs or issues
First-party ratings & reviews for owned websites; not a unified review inbox across third-party platforms (Trustpilot, Google Business…)
Coverage and scale
Seat management
Unlimited user seats
Unlimited user seats
Platforms coverage
Unified coverage across paid, organic comments, and DMs on all platforms
Paid ad comment coverage is not specified publicly
Customer success support
Dedicated CSM since day 1
Customer support available; dedicated CSM not guaranteed across all plans

See Agent+ in action

+48% increase in Return on Ad Spend

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+31% increase in Engagement Rate

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450 hours saved every month

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+116% increase in Positive Sentiment

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No extra work for your team

h

Saved per month

%

Increase in ROAS

%

Lift in Engagement Rate

The most advanced AI for social media engagement

  • 0
    accuracy rate
    versus the industry benchmark of 60–85%
  • 0
    median hiding time
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    languages covered
Ad creative
Analyzing…
12+ years of expertise

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

Post-aware understanding

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Built-in AI customization

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

Instant AI insights

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.

FAQs

 

How does BrandBastion support CX and community teams at scale?

Agent+ ensures coverage across time zones, weekends, and spikes in volume. Harmful comments are hidden automatically, sentiment is tracked continuously, and high-risk issues are flagged in real time. Your teams can focus on the few cases that require human attention.

How does BrandBastion compare to Emplifi on replying and social care?

BrandBastion’s Agent+ prepares replies before your team logs in and queues them in your inbox for review and batch approval. Replies are grounded in your website and help center content and follow your brand guidelines, so teams spend time approving instead of drafting from scratch. Emplifi supports customer care workflows and also offers automation and chatbots, but BrandBastion is purpose-built around a review-first workflow where the work is already done when you open the inbox.

Does BrandBastion Agent+ automate responses?

By default, Agent+ drafts replies in advance and holds them for your approval. Nothing is sent without your sign-off. If you choose, you can automate specific low-risk scenarios, such as exact phrase matches or predefined intents, while keeping sensitive topics pending review. You stay in full control of what gets automated and when.

How does BrandBastion work alongside other customer service tools like Zendesk?

BrandBastion is designed to handle social engagement first. Agent+ drafts replies, applies moderation, and flags risks directly in the social inbox. When a conversation requires deeper case management, it can be escalated to tools like Zendesk. This keeps ticketing focused on complex issues while BrandBastion handles fast, public social interactions at scale.

Discover how BrandBastion can help your brand grow.

Book a discovery meeting to walk you through our solutions and understand how BrandBastion can help you achieve your goals.