Keep your socials safe and responsive with customizable AI configured for your brand. Built for managing high-volume engagement.
BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves.
BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast.
BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.
Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.
Agent+ ensures coverage across time zones, weekends, and spikes in volume. Harmful comments are hidden automatically, sentiment is tracked continuously, and high-risk issues are flagged in real time. Your teams can focus on the few cases that require human attention.
BrandBastion’s Agent+ prepares replies before your team logs in and queues them in your inbox for review and batch approval. Replies are grounded in your website and help center content and follow your brand guidelines, so teams spend time approving instead of drafting from scratch. Emplifi supports customer care workflows and also offers automation and chatbots, but BrandBastion is purpose-built around a review-first workflow where the work is already done when you open the inbox.
By default, Agent+ drafts replies in advance and holds them for your approval. Nothing is sent without your sign-off. If you choose, you can automate specific low-risk scenarios, such as exact phrase matches or predefined intents, while keeping sensitive topics pending review. You stay in full control of what gets automated and when.
BrandBastion is designed to handle social engagement first. Agent+ drafts replies, applies moderation, and flags risks directly in the social inbox. When a conversation requires deeper case management, it can be escalated to tools like Zendesk. This keeps ticketing focused on complex issues while BrandBastion handles fast, public social interactions at scale.