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BrandBastion vs GorgiasAI that prepares replies and takes action for your brand

Keep your socials safe and responsive with customizable AI configured for your brand. Built for managing high-volume engagement across all platforms.

Trusted by Fortune 1,000 & fast-growing DTC brands
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Where BrandBastion
brings added value

Replies ready when you log in

BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves.

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Brand-specific moderation

BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast.

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Advanced sentiment and AI insights

BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.

Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

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“Before BrandBastion, we had to toggle between Gorgias and Sprout Social to make sure all comments, DMs and reviews were being answered”
Alison Mooradian VP of Marketing

Feature and service comparison

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AI replies and automation
Pre-drafted AI replies
Post-aware, accurate, and on-brand replies prepared before your team logs in
No pre-drafted social reply queue, AI Agent is designed for channels like email, chat, and SMS
Custom AI prompting and brand rules
Fully customizable prompts and brand voice
Tone of voice and guidance supported for AI Agent
Post-aware reply drafting
AI reads images, captions and audio to generate context-specific responses
Replies based on comment text only, blind to post content
Knowledge-grounded replies
Searches your help center, product pages weekly + snippets with source attribution
Help Center, limited to Shopify knowledge base + static uploads
Response safeguards
Final check on drafted message and original conversation against several categories
Macro approval for email/chat, basic profanity filter
Batch approve / queue
Review and approve AI drafts in bulk with one-click publishing
No bulk social reply functionality
Moderation and protection
Advanced AI Moderation
Brand-specific ML models trained on 12+ years of data, auto-hide across 10+ categories
No social moderation capability besides keyword-blockers, helpdesk-focused only
Real-time high-risk alerts
Influencer mentions, sentiment spikes, legal risks, crisis detection
No social alerts and no risk detection
Multi-language moderation
109 languages
Language coverage for social moderation is not disclosed
Engagement and insights
Sentiment analysis
Custom models trained on your brand
Sentiment tagging available, limited to 16 languages
Intent detection and tagging
Purchase intent, complaints, risk signals
Intent detection and automation rules supported
Post & profile analytics
Post metrics: ER, impressions, reach, saves, shares, sentiment breakdown, hidden comment ratio per post. Profile metrics: follower growth, total impressions, organic vs paid performance, platform comparison
No social profile or profile-level reporting
Other use cases
Social listening
Connected directly to execution workflows
Not supported
Scheduling
Supported
Not supported
Influencer detection
Detected on Instagram & alerts sent
Not available
Review management
Pre-drafted responses based on your site content, impact reporting on ratings, and alerts when reviews mention bugs or issues. Coverage across Google Reviews, Trustpilot, Apple Store, and Play Store
Not supported
Coverage and scale
Platforms coverage
Unified coverage across paid, organic comments, and DMs on all platforms (including Meta dynamic and partnership ads)
Social support is primarily for Facebook and Instagram tickets, with no dynamic ad comments, media tags, or hashtag listening. TikTok is supported via TikTok Shop chat only, not TikTok DMs, mentions, or comments. LinkedIn, Threads, and X are not supported
Pricing driver
Scales with usage and support needs, not seat growth
Scales with ticket volume
Customer success support
Dedicated CSM since day 1
Support structure varies by contract and plan

See Agent+ in action

+48% increase in Return on Ad Spend

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+31% increase in Engagement Rate

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450 hours saved every month

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+116% increase in Positive Sentiment

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No extra work for your team

h

Saved per month

%

Increase in ROAS

%

Lift in Engagement Rate

The most advanced AI for social media engagement

  • 0
    accuracy rate
    versus the industry benchmark of 60–85%
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    median hiding time
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    languages covered
Ad creative
Analyzing…
12+ years of expertise

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

Post-aware understanding

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Built-in AI customization

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

Instant AI insights

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.

FAQs

 

Does BrandBastion replace Gorgias entirely?

Not usually. Gorgias is built for ecommerce helpdesk workflows like ticket routing, SLAs, and order related support. BrandBastion is built for social execution at scale, so teams use it to handle high volume engagement, moderation, and risk on social, then escalate edge cases into their helpdesk when needed.

How is BrandBastion different from the Gorgias AI Agent?

BrandBastion prepares replies directly inside the social inbox using your website and help center content, then queues drafts for fast review and batch approval. The Gorgias AI Agent is designed for support channels like email, chat, and SMS, and does not offer a pre drafted social review queue for batch approvals.

What social coverage do we get with BrandBastion compared to Gorgias

Gorgias social coverage is primarily Facebook and Instagram tickets, and its TikTok support is tied to TikTok Shop chat, excluding TikTok DMs and comments. BrandBastion is built for operational social coverage across high volume engagement surfaces, including paid and organic workflows.

Does BrandBastion automate responses safely?

By default, replies are drafted and wait for human review and batch approval. If you want automation, you can enable it only for low risk scenarios while keeping sensitive topics pending review. Brand rules, knowledge sources, and safety checks help keep responses accurate, on brand, and compliant.

Discover how BrandBastion can help your brand grow.

Book a discovery meeting to walk you through our solutions and understand how BrandBastion can help you achieve your goals.