Keep your socials safe and responsive with customizable AI configured for your brand. Built for managing high-volume engagement.
BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves.
BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast.
BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.
Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.
Not usually. Gorgias is built for ecommerce helpdesk workflows like ticket routing, SLAs, and order related support. BrandBastion is built for social execution at scale, so teams use it to handle high volume engagement, moderation, and risk on social, then escalate edge cases into their helpdesk when needed.
BrandBastion prepares replies directly inside the social inbox using your website and help center content, then queues drafts for fast review and batch approval. The Gorgias AI Agent is designed for support channels like email, chat, and SMS, and does not offer a pre drafted social review queue for batch approvals.
Gorgias social coverage is primarily Facebook and Instagram tickets, and its TikTok support is tied to TikTok Shop chat, excluding TikTok DMs and comments. BrandBastion is built for operational social coverage across high volume engagement surfaces, including paid and organic workflows.
By default, replies are drafted and wait for human review and batch approval. If you want automation, you can enable it only for low risk scenarios while keeping sensitive topics pending review. Brand rules, knowledge sources, and safety checks help keep responses accurate, on brand, and compliant.