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BrandBastion vs KhorosSocial CX execution for high volume engagement

Keep your socials safe and responsive with customizable AI configured for your brand. Reply and moderate at scale across every engagement surface.

Trusted by Fortune 1,000 & fast-growing DTC brands
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Why teams choose us for execution at social scale

Replies ready when you log in

BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves work that's already been done.

 

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Brand-specific moderation and risk alerts

BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast. Not a one-size-fits-all model.

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Advanced sentiment and AI insights

BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.

Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

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“Before BrandBastion, we had to toggle between Gorgias and Sprout Social to make sure all comments, DMs and reviews were being answered”
Alison Mooradian VP of Marketing

Feature and service comparison

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Khoros-logo
AI replies and automation
Pre-drafted AI replies
Replies prepared before login for review and batch approval
AI is commonly positioned as agent-assist suggested responses and Flow-based “dynamic replies” (context-adaptive)
AI Replies with custom tone
Unlimited custom prompts per brand, adjustable by campaign/ product/ platform
Personas include prompt templates + LLM settings + knowledge sources in Khoros Flow
Post-aware reply drafting
Native post and creative analysis
Not documented
Knowledge-grounded replies
Searches your help center, product pages weekly + snippets with source attribution
Knowledge sources can be used for dynamic replies in Khoros Flow
Response safeguards
Final check on drafted message and original conversation against several categories
Controls/approvals/workflows exist, but safety checks aren’t clearly documented
Batch approve / queue
Review and approve AI drafts in bulk with one-click publishing
Workflow approvals exist, but batch pre-draft execution does not
Moderation and protection
Advanced AI moderation
Brand-specific ML models trained on 12+ years of data, auto-hide across 10+ categories
Moderation capabilities exist, but not “social execution-first, brand-trained AI moderation” (Khoros Service - Care and Khoros Communities)
Real-time high-risk alerts
Influencer mentions, sentiment spikes, legal risks, crisis detection
Crisis/volume monitoring is positioned in Khoros Service (Care); alerting/escalation specifics depend on configuration/package
Multi-language moderation
109 languages
Not displayed publicly
Engagement and insights
Sentiment analysis
Custom models trained on your brand
Khoros Service (Care) supports sentiment monitoring and analytics
Intent detection and tagging
Purchase intent, complaints, risk signals
Khoros Service (Care) supports automated labeling/tagging/routing rules
Other use cases
Social listening
Connected directly to execution workflows
Available in Khoros Social Media Management
Scheduling
Supported
Available in Khoros Social Media Management
Review management
Pre-drafted responses based on your site content, impact reporting on ratings, and alerts when reviews mention bugs or issues. Coverage across Google Reviews, Trustpilot, Apple Store, and Play Store
Supports some platforms via integrations for review workflows (e.g., Trustpilot → Khoros Service - Care)
Coverage and scale
Platforms coverage
Unified coverage across paid, organic comments, and DMs on all platforms (including Meta dynamic and partnership ads)
Khoros Social Media Management supports paid and organic social management, Khoros Service (Care) focuses on care channels, Khoros Flow provides automation via APIs. Exact surface and paid format coverage is not displayed publicly.
Social profiles limit
Unlimited social profiles
Typically package/contract dependent; pricing and plans commonly scale based on things like number of social accounts connected
Customer success support
Dedicated CSM since day 1
Whether you get a dedicated named CSM varies by plan/contract

See Agent+ in action

+48% increase in Return on Ad Spend

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+31% increase in Engagement Rate

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450 hours saved every month

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+116% increase in Positive Sentiment

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No extra work for your team

h

Saved per month

%

Increase in ROAS

%

Lift in Engagement Rate

The most advanced AI for social media engagement

  • 0
    accuracy rate
    versus the industry benchmark of 60–85%
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    median hiding time
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    languages covered
Ad creative
Analyzing…
12+ years of expertise

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

Post-aware understanding

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Built-in AI customization

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

Instant AI insights

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.

FAQs

 

What is the real difference between BrandBastion and Khoros?

Khoros is a multi-product enterprise suite that spans care workflows, automation, publishing, and communities. BrandBastion is an execution focused AI platform built for social CX, engagement, moderation, and brand protection at scale, designed to help teams manage high-volume engagement quickly and safely.

Can BrandBastion replace Khoros?

If you use Khoros primarily for social care workflows, BrandBastion can serve as the primary execution platform for replying, moderation, and brand protection. If you rely on Khoros for a broader suite across modules, many teams keep Khoros and add BrandBastion to accelerate day-to-day social execution and reduce risk.

How are BrandBastion replies different from AI suggestions in a suite?

BrandBastion prepares replies in advance and queues them for review and batch approval. Replies are grounded in your website and help center content, with sources visible, and they utilize post context to ensure accuracy and brand consistency at scale.

What does implementation look like?

BrandBastion is designed to go live quickly; the setup takes around 10 minutes. You connect your social accounts, link your website and help center for grounding, set your tone and moderation rules, and start with human approval before expanding automation.

Discover how BrandBastion can help your brand grow.

Book a discovery meeting to walk you through our solutions and understand how BrandBastion can help you achieve your goals.