Keep your socials safe and responsive with customizable AI configured for your brand. Go beyond response and moderation workflows and act at scale.
BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves.
BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast.
BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.
Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.
For teams focused only on toxic comment moderation, Respondology can be sufficient. BrandBastion is built for brands managing high volumes of conversations that need to take action, from AI drafted replies grounded in your website content to custom brand sentiment analysis, actionable AI insights, and context aware brand protection in one platform. Many teams choose BrandBastion to both protect their communities and engage audiences at scale.
BrandBastion prepares post-aware, on-brand replies in advance and queues them in your inbox for fast review and batch approval. Respondology Respond helps teams reply using templates and prioritization tools, but replies are composed or selected in the moment and are not prepared in advance in a dedicated review queue.
Yes. However, BrandBastion uses AI-powered and context-aware moderation to detect and remove harmful, spammy, and offensive content in real time across many languages. It also includes crisis detection and alerts, extending beyond moderation into proactive brand protection and response workflows.
BrandBastion offers custom sentiment models and instant AI insights that help teams understand trends, risks, and drivers behind conversations. It also includes default categories out of the box, such as purchase intent, complaints or spam, and lets you create custom categories tailored to your brand and campaigns. Combined with full transparency and control over rules and workflows, this helps teams continuously optimize outcomes rather than relying only on high-level reporting.