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BrandBastion vs SprinklrAdvanced AI for teams who want results, not complexity

Keep your socials safe and responsive with customizable AI configured for your brand. Leave seat-based pricing and complex setups behind.

Trusted by Fortune 1,000 & fast-growing DTC brands
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Where BrandBastion
brings added value

Replies ready when you log in

BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves

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Brand-specific moderation

BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast.

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Advanced sentiment and AI insights

BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.

Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

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"Before BrandBastion, tracking conversations on social media and agent activity was a huge challenge. BrandBastion has been a game-changer for us. We've saved over 450 hours monthly in moderation and in responding efforts."
DeeDee Lawrence Director of Customer Experience

Feature and service comparison

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AI replies and automation
Pre-drafted AI replies
Pre-drafted replies prepared before your team logs in
Bot or Conversational AI projects with on-demand replies
Custom AI prompting and brand rules
Built in
Supported via projects
Knowledge-grounded replies
Replies reference your website or help center with sources
Knowledge integration supported
Post-aware reply drafting
Native
Not documented
Batch approval of AI replies
Review and approve in bulk
Approvals exist, no native pre-draft queue
Moderation and protection
Automated comment moderation
Real-time and advanced post-aware AI moderation
AI-powered analysis and rule-based automation, but not contextual
Crisis detection and alerts
AI-driven escalation in real time
Rule and workflow-based
Multi-language moderation
109 languages
For specific, pre-loaded moderation rules, it covers 28 languages. Over 100 languages for its AI-driven content moderation
Engagement and insights
Sentiment analysis
Custom models trained on your brand
Sentiment analysis available across engagement and insights modules
Intent detection and tagging
Purchase intent, complaints, risk signals
Issue and dialogue intents
Always on engagement
AI and optional managed service
Automate message routing and enhance responses with AI
Other use cases
Social listening
Add-on feature
*part of Sprinklr Insights
Scheduling
Included
Review management
For specific, pre-loaded moderation rules, it covers 28 languages. Over 100 languages for its AI-driven content moderation
No impact reporting on ratings and knowledge-grounded replies
Coverage and scale
Platforms coverage
Unified coverage across paid, organic comments, and DMs on all platforms
Broad coverage
Seat management
Unlimited users
Pay-per-seat pricing model
Core strength
Execution and engagement at scale
Enterprise suite breadth

See Agent+ in action

+48% increase in Return on Ad Spend

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+31% increase in Engagement Rate

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450 hours saved every month

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+116% increase in Positive Sentiment

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No extra work for your team

%

Increase in ROAS

%

Increase in Engagement Rate

h

Saved per month

The most advanced AI for social media engagement

  • 0
    accuracy rate
    versus the industry benchmark of 60–85%
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    median hiding time
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    languages covered
Ad creative
Analyzing…
12+ years of expertise

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

Post-aware understanding

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Built-in AI customization

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

Instant AI insights

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.

FAQs

 

Do I need to build a bot or AI project to use BrandBastion AI?

No. You do not need to build a bot or run a separate AI project.

We set this up with you, side by side. Our team has spent years running engagement and moderation for high-volume brands, so we know how to translate strategy into configuration that actually holds up in the wild.

Together, we define and implement:

- Tone of voice and brand guidelines
- Workflows, routing, and escalation paths
- Brand rules and do and don’ts
- Any knowledge sources you want replies to reference

Once that is in place, the platform generates post-aware draft replies based on the context and your configuration, and they appear in your inbox ready for review. You keep full access to adjust the setup anytime, so your strategy and your day-to-day execution stay in sync.

How does this compare to Sprinklr AI and Conversational AI?

Sprinklr offers powerful AI capabilities, especially for teams that want to build and manage conversational programs across channels. That often means more internal setup, governance, and ongoing tuning to keep things consistent.

BrandBastion is different in two ways:

- We implement it with you. We take your strategy and turn it into rules, workflows, and brand voice guidance that match how your team actually works.
- It is built for real engagement volume. BrandBastion generates post-aware draft replies inside the inbox, so teams can move faster while staying consistent and in control.

The result is less “build a program” and more “run a high-performing engagement operation,” with configuration that is designed to hold up at scale.

We already use a social suite like Sprinklr. Why would we add BrandBastion?

Most social suites are great for publishing, monitoring, and broad workflow management. Where teams feel pain is high-volume engagement and moderation, especially when consistency and speed matter. BrandBastion is commonly added to:

- Scale replies without losing quality. Draft replies follow your brand voice and rules, with post context baked in.
- Improve moderation outcomes. Post-aware workflows help you hide, escalate, or tag with more precision.
- Reduce operational drag. Less repetitive rewriting, less manual triage, fewer missed issues.
- Get sharper signal. Tagging, alerts, and analysis help surface what is changing in the conversation faster.

Many teams keep their existing suite and use BrandBastion as the layer that makes engagement and moderation run cleaner.

Is BrandBastion safe and will we stay in control of replies?

Yes. Control and oversight are built into how BrandBastion works.

- Humans stay in the loop by default. Replies are drafted, then reviewed and approved by your team before sending.
- Automation is optional and scoped. If you choose to automate, it is limited to specific, low-risk intents you define.
- Rules and safeguards are configurable. Brand rules, do and don’t guidance, knowledge sources, and safety checks help keep replies accurate, on-brand, and compliant.
- You can adjust anytime. Because the system is configuration-driven, you can tighten or evolve your approach without rebuilding anything.

The goal is speed with guardrails, and a setup you can trust because it is built with you, not handed to you.

Discover how BrandBastion can help your brand grow.

Book a discovery meeting to walk you through our solutions and understand how BrandBastion can help you achieve your goals.