Keep your socials safe and responsive with customizable AI configured for your brand. Leave seat-based pricing and complex setups behind.
BrandBastion’s Agent+ drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves
BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast.
BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.
Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.
No. You do not need to build a bot or run a separate AI project.
We set this up with you, side by side. Our team has spent years running engagement and moderation for high-volume brands, so we know how to translate strategy into configuration that actually holds up in the wild.
Together, we define and implement:
- Tone of voice and brand guidelinesOnce that is in place, the platform generates post-aware draft replies based on the context and your configuration, and they appear in your inbox ready for review. You keep full access to adjust the setup anytime, so your strategy and your day-to-day execution stay in sync.
Sprinklr offers powerful AI capabilities, especially for teams that want to build and manage conversational programs across channels. That often means more internal setup, governance, and ongoing tuning to keep things consistent.
BrandBastion is different in two ways:
- We implement it with you. We take your strategy and turn it into rules, workflows, and brand voice guidance that match how your team actually works.The result is less “build a program” and more “run a high-performing engagement operation,” with configuration that is designed to hold up at scale.
Most social suites are great for publishing, monitoring, and broad workflow management. Where teams feel pain is high-volume engagement and moderation, especially when consistency and speed matter. BrandBastion is commonly added to:
- Scale replies without losing quality. Draft replies follow your brand voice and rules, with post context baked in.Many teams keep their existing suite and use BrandBastion as the layer that makes engagement and moderation run cleaner.
Yes. Control and oversight are built into how BrandBastion works.
- Humans stay in the loop by default. Replies are drafted, then reviewed and approved by your team before sending.The goal is speed with guardrails, and a setup you can trust because it is built with you, not handed to you.