Top beauty brands work with
BrandBastion to rule social media

Results achieved after working with BrandBastion

Increase in positive sentiment (%)

+269%

Decrease innegative sentiment (%)

-43%

Decrease inanimal tesing comments

-74%

Decrease in spam and scam

-88%

Beauty is the third most engaged industry on Instagram.
With great opportunities come great challenges.

Common Problems

Malicious Players

Scam and spam, unauthorized selling of beauty products pose a security risk to customers and fans and impact negatively on brand image.

Animal Testing

Many beauty brands receive comments including false statements about animal testing. It’s important to respond to these comments, as people make purchase decisions based on your responses and the information provided.

Lost Opportunities

Unresponded customer support inquiries may lead to lost customers, whilst positive comments left unattended are a missed opportunity to increase brand loyalty.

Understanding Audiences

It’s important to understand your audiences and to gather valuable feedback from social media. However, cutting through the noise to gather insights is a tedious and time consuming process.

Slow Risk
Detection

Brands may face many unforeseen situations on social media. Reacting fast to harmful content or topics picking up speed is essential to avoid PR crisis.

Hate Speech And Discrimination

Few beauty brands are spared from racist comments and hate speech. Removing these comments is important to protect your fans and to show your values across your accounts.

Brandbastion’ s solution for beauty brands

Brand Protection
BrandBastion removes harmful comments from your accounts and ads in real-time 24/7, according to your preferences. LEARN MORE
Customer Service
BrandBastion issues responses to comments in need of attention in real-time 24/7, according to your preferences. LEARN MORE
The Safeguard
BrandBastion sends you an alert by email or SMS if a situation emerges that requires your attention
LEARN MORE
Engagement Reports
BrandBastion provides detailed insights on what’s being discussed across your campaigns.
LEARN MORE

Where We Fit

YOUR MARKETING TEAM

They can focus on creating killer campaigns, whilst we protect ads from malicious comments and drive conversions through responses.

PRODUCT TEAM

We gather insights and feedback from customers for example showing what are the most talked about products on your social accounts.

PR TEAM

We identify and escalate threats emerging on your social accounts to them in real-time 24/7 so they can react quickly to crisis.

COMMUNITY TEAM

We remove the noise and let them focus on creating killer content without having to spend time mining through comments.

Recent Blog Posts

8 Things Beauty Brands Need to Know About the Engagement They Receive on Instagram
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Beauty Brands Who Made Expert Use of Social Media at NYFW
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BEAUTY BRANDS ON INSTAGRAM – How to beat Challenges and Harness Opportunities
Read More

Resources

Speak to one of our beauty industry experts today! Email sayhello@brandbastion.com or

Request A Free Analysis Now

Our free analysis offers:

  • Key insights on main topics discussed across your accounts
  • Main risks identified on your properties
  • Brand sentiment analysis
  • Opportunities spotted that may drive additional sales

In just a few days you will receive an email from us with a PDF filled with valuable data regarding comments received on your posts or ads.