Increase in positive sentiment (%)
Decrease innegative sentiment (%)
Decrease inanimal tesing comments
Decrease in spam and scam
Beauty is the third most engaged industry on Instagram.
With great opportunities come great challenges.
Scam and spam, unauthorized selling of beauty products pose a security risk to customers and fans and impact negatively on brand image.
Many beauty brands receive comments including false statements about animal testing. It’s important to respond to these comments, as people make purchase decisions based on your responses and the information provided.
Unresponded customer support inquiries may lead to lost customers, whilst positive comments left unattended are a missed opportunity to increase brand loyalty.
It’s important to understand your audiences and to gather valuable feedback from social media. However, cutting through the noise to gather insights is a tedious and time consuming process.
Brands may face many unforeseen situations on social media. Reacting fast to harmful content or topics picking up speed is essential to avoid PR crisis.
Hate Speech And Discrimination
Few beauty brands are spared from racist comments and hate speech. Removing these comments is important to protect your fans and to show your values across your accounts.
Brandbastion’ s solution for beauty brands
Where We Fit
YOUR MARKETING TEAM
They can focus on creating killer campaigns, whilst we protect ads from malicious comments and drive conversions through responses.
We gather insights and feedback from customers for example showing what are the most talked about products on your social accounts.
We identify and escalate threats emerging on your social accounts to them in real-time 24/7 so they can react quickly to crisis.
We remove the noise and let them focus on creating killer content without having to spend time mining through comments.
Request A Free Analysis Now
Our free analysis offers:
- Key insights on main topics discussed across your accounts
- Main risks identified on your properties
- Brand sentiment analysis
- Opportunities spotted that may drive additional sales
In just a few days you will receive an email from us with a PDF filled with valuable data regarding comments received on your posts or ads.