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Top beauty brands take engagement seriously

We tailor community management to your needs with a powerful social media engagement suite 💄✨

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Join leading brands in your industry:

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“We brought in BrandBastion because it got out of control; we couldn’t respond to every single comment. Within a couple of months [the number of animal testing accusations] was down to 2%. And that was just by replying and telling the truth about the policies.”
Watch the full video here
Cristina PeironaMAC Cosmetics
intelligencecolor BRANDBASTION SAFETY

Shield your beauty brand from harmful comments

We protect your brand reputation and community in real-time by hiding harmful comments and alerting you when your brand is at risk.

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intelligencecolor BRANDBASTION CARE

Engage with your community at scale

Our 24/7 community management services ensure your brand stays connected with your audience, while our smart social media inbox empowers you to streamline in-house engagement efforts.
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intelligencecolor BRANDBASTION INTELLIGENCE & PUBLISH

Power up your brand with insights & schedule content

Seamlessly integrate sentiment analysis, conversation tags, and diverse insights to inform your strategy. We also help you manage your social media content from the same place: schedule posts, generate captions instantly with AI, and gauge sentiment by post type.
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Learn from the top engaged beauty brands

This report provides a comprehensive analysis of sentiment, harmful comments, and response strategies from top beauty industry brands: Fenty Beauty, Rare Beauty, and Glossier.

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TOUCH

40%
of consumers are more likely to discover (and search for) new products via social media.

Source: PYMNTS-AWS study

40%
of consumers are more likely to discover (and search for) new products via social media.

Source: PYMNTS-AWS study

TOUCH

86%
of people hesitate to do business with a company if it has too many negative online reviews.

Source: Invesp

86%
of people hesitate to do business with a company if it has too many negative online reviews.

Source: Invesp

TOUCH

33%
of consumers use social media platforms, mostly TikTok, to purchase beauty products.

Source: PYMNTS-AWS study

33%
of consumers use social media platforms, mostly TikTok, to purchase beauty products.

Source: PYMNTS-AWS study

This is how we help our clients

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"With BrandBastion in place, we have a finger on the pulse across our social media conversations, and we know our community is protected from harmful engagement. We have peace of mind that Netflix’s paid social engagement is being well-managed 24/7 thanks to the BrandBastion team's attention to detail, bias to action, and clear communication."

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Evan IrwinGrowth Marketing

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"BrandBastion has become a core asset for Typology. It helped us improve customer service and engagement, enhancing the delivery of the most accurate and swift customer experiences. The AI functionalities helped scale our operations internationally and contributed to a noteworthy growth in positive sentiment."

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Ana WebanckHead of International & Special Operations

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" BrandBastion has been a game-changer for us. We've actually saved over 450 hours monthly in moderation and in responding efforts. And on average, we manage about 13,000 comments a month through BrandBastion. Your strategies in managing the comments and the feedback have massively improved our community efforts. And again, it leads to a more positive and engaging community environment."

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DeeDee LawrenceDirector, Customer Experience

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“BrandBastion allowed us to increase our response rate and cut down response times, while giving our team the opportunity to focus on the cases that require a personalized touch and our in house expertise. This collaboration enables us to be more engaged than ever with our community.”

Anna Skidmore
Anna SkidmoreVP of Customer Experience

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"Partnering with BrandBastion has allowed us to successfully foster a community where open and healthy discussions happen daily online. We have 24/7 peace of mind knowing our community and our brand is protected around the clock. Additionally, we have been able to extend the level of trust we have on our platform to our social community."

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James ImrieAuthor Job Title

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Frequently Asked Questions

Is BrandBastion compatible with all social media platforms?

Yes, BrandBastion supports major social media platforms, including Facebook, Instagram, X/Twitter, YouTube, and LinkedIn. We can also cover other channels with custom projects.

Is BrandBastion a good fit for my brand?

If you find yourself struggling with timely replies on social media, facing challenges in effectively moderating comments, or lacking comprehensive sentiment analysis and actionable data for making informed marketing decisions, then BrandBastion is likely an excellent fit for your brand. Our solution is specifically designed for brands who take social media engagement seriously and see the value communities can bring for growth.

We work with all types of companies, from enterprises and industry disruptors to agencies and SMBs.

What makes BrandBastion different from agencies/platforms? BrandBastion offers a distinctive approach by combining agency expertise, advanced AI, and tech-driven solutions. On the agency side, we manage your social media conversations on your behalf, handling tasks such as community management, moderation, and report creation. Additionally, you have access to our comprehensive platform as part of the solution. This platform allows you to view all comments in one place, monitor our work with full transparency, publish or schedule content, automate processes, access detailed analytics, and much more
How do Fully Managed services work?

BrandBastion utilizes a combination of proprietary AI technology trained on billions of social media content pieces and human community managers who work around the clock. Our AI helps in identifying and categorizing comments, while our human team ensures accurate and contextually appropriate responses.

Let’s discover how BrandBastion can help your beauty brand glow 

Book a discovery meeting to discuss your social media goals and walk you through our solutions