Annually spend in Facebook advertising
Relevance Score after implementing BrandBastion
Relevance Score Increase
"Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be. (Positive indicators vary depending on the ad’s objective, but may include video views, conversions, etc.) The more times we expect people to hide or report an ad, the lower its score will be."
- Facebook, 2015
Note: Ad relevance score has now been replaced by ad relevance diagnostics. Learn more at Facebook for Business. (Updated Jan 2020)
A health tech company promoting anti-aging products ran ads highlighting the benefits and scientific studies conducted on its products.
This health tech company engaged BrandBastion to provide the BrandBastion Moderation + Alerts and BrandBastion Customer Engagement solutions across its Facebook and Instagram ads.
Having BrandBastion’s solution in place significantly:
The monthly average relevance score in the three-month period prior to implementation of
BrandBastion’s solution was 2.7. This increased to 3.3 in the three-month period after implementation, an increase of 22%.
Facebook’s Relevance Score is a reflection of ad performance in terms of how well your ads are resonating with your audience. While the Relevance Score in itself does not directly drive performance, understanding how to improve the score can: