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SUCCESS STORY

How a Global eCommerce Player Drove a 49% Increase in Average Purchase Value

THE RESULTS

+24%

more conversions

+47%

more purchases

+109%

increase in ROAS

01 | OVERVIEW

Engagement under Facebook and Instagram posts forms an integral part of the ad creative

Visible comments can heavily impact brand perception (positively or negatively) and performance on both branding and direct response campaigns. When left unmanaged, comment sections can become breeding grounds for highly negative comments, PR crises, unanswered customer complaints, and more.

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02 | THEIR STORY

About the brand

A Global E-Commerce company spending $6M in Facebook and Instagram advertising annually, and running thousands of ads concurrently
goal
03 THE GOAL

Prove How Engaging With Your Customers Can
Increase Your Ad Performance

04 | THE SOLUTION

A/B Test

We ran an A/B test with two identical ad campaigns with the same budget and the same target audience.

ABTEST
A

Moderation product in place to ensure harmful comments wouldn’t impact the performance.

Campaign A had no responses issued.

B
  • Moderation product in place to ensure harmful comments wouldn’t impact the performance
  • Campaign B had BrandBastion’s Customer Engagement solution with predefined responses to customer inquiries issued by BrandBastion team 24/7.
computer

Campaign B, which had all of BrandBastion’s solutions active (Moderation + Alerts and Customer Engagement, significantly outperformed Campaign A.

05 | THE RESULTS

How BrandBastion’s solutions led to an increase in conversions and higher-value purchases

+24% more conversions

+47% more purchases

+49% more revenue per purchase: Average basket value increased from $141 to $210

+109% increase in return on ad spend

-29% decrease in cost per result: Cost per website purchase decreased from $99.16 to $70.38