BrandBastion | How a Global E-Commerce Player Drove a 49% Increase in Average Purchase Value

How BrandBastion’s solutions led to an increase in conversions and higher-value purchases

Engagement under Facebook and Instagram posts forms an integral part of the ad creative. Visible comments can heavily impact brand perception (positively or negatively) and performance on both branding and direct response campaigns.

Left unmanaged, comment sections can become breeding grounds for highly negative comments, PR crises, unanswered customer complaints, and more. With BrandBastion's Moderation, Alerts, and Customer Engagement solutions, a global retailer spending $6M in Facebook and Instagram advertising annually, and running thousands of ads concurrently, was able to increase conversions and ROAS.

The Approach

To prove our value, we ran an A/B test for this brand
with the following set up:

Two identical ad campaigns were created with the same
amount of budget (slightly over $4,000 per campaign) and
target audience.
Both had the Moderation product in place to ensure
harmful comments wouldn’t impact the performance.
Campaign A had no responses issued. Campaign B had
BrandBastion’s Customer Response product with
predefined responses to customer inquiries issued
automatically.

Examples of comments that BrandBastion Responded to 24/7:

"Where can I get this from?"
"How much is this?"
"How fast is the shipping?"

How a Global E-Commerce Player Drove a 49% Increase in Average Purchase Value

How BrandBastion’s solutions led to an increase in conversions and higher-value purchases

The Approach

The Results