Engagement under Facebook and Instagram posts forms an integral part of the ad creative. Visible comments can heavily impact brand perception (positively or negatively) and performance on both branding and direct response campaigns.
Left unmanaged, comment sections can become breeding grounds for highly negative comments, PR crises, unanswered customer complaints, and more. With BrandBastion's Moderation, Alerts, and Customer Engagement solutions, a global retailer spending $6M in Facebook and Instagram advertising annually, and running thousands of ads concurrently, was able to increase conversions and ROAS.
To prove our value, we ran an A/B test for this brand
with the following set up:
Campaign B, which had all of BrandBastion’s solutions active, significantly outperformed Campaign A with the following results:
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