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Asset 85  BRANDBASTION MODERATION + ALERTS

Real-time social media moderation + alerts

Protect your brand around the clock with our 24/7 AI + human real-time coverage in 43 languages.

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Trusted by 450+ Accounts Including Top Advertisers

Netflix
TechCrunch
Slush
Kamikoto
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Why does managing engagement matter?

Your audience pays attention 24/7, and so do we.

40%

of buyers choose not to buy from a business after reading negative comments. 

47%

believe that points of view that appear near a brand’s advertising is an indication of that brand’s values.

65%

of people will not buy from a brand because it stayed silent on an issue it had an obligation to address.

What is BrandBastion Moderation + Alerts?

Asset 85  I MODERATION

Define custom brand guidelines, selecting from a wide range of categories you want moderated such as:

 

I Threats I Discrimination and Hate Speech I Sensitive Brand Topics  I Profanity I Spam and many more!

 

BrandBastion detects and hides harmful comments detected and hidden by BrandBastion in real-time, in 43 languages 24/7.


Supported platforms: Asset 27-1 (Organic and Ads)   Asset 18-1

Asset 85  I ALERTS

BrandBastion monitors every comment received across ads and organic and issue alerts based upon situations activated such as:

 

I Spike in negative sentiment (Volume-Based Alert)

I Broken link or typo (Instant Alert)

I Negative reactions towards creative (Instant or Volume-Based Alert) and many more!


Supported platforms: Asset 27-1 (Organic and Ads)   Asset 18-1

Why BrandBastion?

I   Zero in-house headcount or effort required: We take action on your behalf across your engagement using proprietary AI technology combined with trained content quality assurance specialists.

 

I   Full coverage across paid and organic accounts and in up to 43 languages, with no limits on scaling up accounts or comment volumes. 

 

I   Specialized account management: You are assigned a designated BrandBastion account manager specialized in your industry and working as an extension of your teams to provide highly tailored service.

Client story - Moderation

Protecting brand reputation at scale

One of the world's largest beauty brands outsources the running of their ads. When an ad for a new product was launched, the brand quickly received over 30,000 comments. The majority of these comments were racist or discriminatory towards the model.

As the ad was a dark post, the company only found out about the matter after the media picked up on it, and audiences began demanding that the brand take action against these comments.

Asset 88The brand signed up for BrandBastion Moderation to take a proactive approach to removing harmful comments, protecting their community and brand.

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Client story - Alerts

Keeping a finger on the pulse of local markets

A large entertainment company scaling globally wanted to track and understand how audiences in different markets were reacting qualitatively to their Facebook campaigns. They also wanted to take quick action if any campaigns were perceived as culturally irrelevant or insensitive.

Asset 88The brand signed up for BrandBastion Alerts to ensure brand protection and brand safety, whilst advertising globally at scale.

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Get in touch to learn more about BrandBastion and how we can help your brand!

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Case Studies

+24%

More website conversions through actively responding to questions and complaints.

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6x

More first-time purchases using click-to-Messenger ads with a custom BrandBastion bot.

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+250%

Increase in positive sentiment by using Alerts to identify and modify creatives that don’t resonate with the audience.

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-74%

Decrease in mentions of a controversial topic after implementing a structured response approach.

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-26%

Lower cost per action after implementing BrandBastion to actively manage comments.

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13

Key stats for how social media comments impact sales.

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24/7

Real-time protection and alerts as a disruptor brand scaled globally.

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+269%

Increase in positive sentiment through removal of harmful comments and distractions from comment feeds.

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I would recommend BrandBastion to any company receiving high engagement on social media. They keep our social properties clean from harmful content 24/7 and alert us in any situations that require our immediate attention. They give us peace of mind around the clock.

- Jenny Gyllander, Slush
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Discover Why Our Clients Trust Us to Protect Their Brand

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