Building engagement through the comment section is a great way to deepen your relationship with devoted readers. Comments sections on social media provide publishers the opportunity to engage, deepen relationships with readers, and create a space for dialogue. However, publishers need to establish a safe and protected space for open dialogue and discussion with the help of moderation experts and technology.

The comments section can help publishers understand their readers better and tailor their offerings to attract and retain subscribers. Readers that share their experiences and points of view can also be potential sources for ideas, interviews or stories.

BrandBastion provides insights with topical and sentiment analysis to help publishers understand what is being discussed across posts, and what resonates better with the audience.

Social media comment sections are frequently hijacked by trolls, spammers, hate speech, discrimination, and other harmful comments that create a toxic and negative space that engaged readers will try to avoid. These comments are visible to everyone, impacting brand reputation.

BrandBastion can help you moderate such comments, so your comment section is clean and safe for productive debate.

The publishing industry works 24/7, and so does social media. Publishing dozens of news links on social media can leave room for human error, and you need to be ready to act swiftly.

Technical link issues, a typo in the copy, or a high amount of negative sentiment from users, are the type of situations that need to be addressed quickly. BrandBastion will send instant alerts so action can be taken before these issues escalate.