Protect Your Entertainment Brand

Protect Your Entertainment Brand

We help global entertainment brands manage social media engagement at scale

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BRANDS THAT TRUST US
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WE MAKE IT SIMPLE

We help movie studios fight piracy, illegal streaming, hate speech and copyright infringement on social media, while protecting their adspend and providing insights into how fans are reacting across campaigns.

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WE MONITOR, MODERATE, AND RESPOND TO YOUR BRAND'S COMMENTS 24/7

Protecting your Entertainment Brand at Scale on Social

BrandBastion monitors every comment you receive across ads and organic, to identify engagement in need of moderation or a response. We take actions on your brand’s behalf around the clock 24/7 including nights, holidays, and weekends.

Keeping Entertainment Brands Safe on Social

We help movie studios fight piracy, illegal streaming, hate speech and copyright infringement on social media, while protecting their adspend and providing insights into how fans are reacting across campaigns.

24/7 COMMUNITY MANAGEMENT FULLY MANAGED SERVICE

BrandBastion works around the clock to:

Remove harmful comments and alert you

24/7 MODERATION + ALERTS

Piracy links, spam, scams, hate speech and other malicious comments can damage fan perception and impact box office revenue. Our solution hides all harmful comments in real-time from your properties.

Reply to user questions on your behalf

24/7 CUSTOMER ENGAGEMENT

It is essential to respond promptly to all customer feedback and questions as it increases brand loyalty and awareness. Our premium response solution issues replies that sound natural, matching the tone of the customer's comment. 

Turn social media data into actionable insights

INSIGHTS & REPORTS

We provide insights into discussions across your ad campaigns and organic properties. This offers invaluable pre-release insights into how fans are reacting to trailers to inform release strategy. 

Trusted By Top

ENTERTAINENT BRANDS
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FREE DOWNLOAD

Guide: How to Leverage Comments to Boost Performance

  • Tips on how to manage all types of engagement - the good, the bad, the ugly
  • Best practices from Fortune 500 companies, disruptors, and challenger brands
  • How managing engagement effectively impacts social media and ad performance

Why your brand can't afford to ignore comments on social media

1 in 25 comments posted contain a threat 

In an analysis of over 120,000 comments on movie pages, we found that millions of fans exposed to click-baiting, phishing, piracy and other scams.

31% of comments included free streaming links

An estimated 31% of all the comments analyzed contained piracy and illegal download links. This trend is common especially when a new movie is released.

-19% loss in box office revenue

Piracy reduces box office earnings by an estimated 19.1%, while illicit streaming sites rake in hundreds of millions per year.

HubSpot Video

Anton Gusev, Growth and Monetization Manager at Joom talks about BrandBastion's solutions

SUCCESS STORY

How Joom Runs Dynamic Ads at Scale Whilst Keeping Control

  • + 34% conversions 
  • +31 % ROAS

after implementing BrandBastion Moderation + Alerts solution

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We’re very satisfied with BrandBastion’s moderation solution. It keeps our Facebook pages free from spam, inappropriate content, and phishing attacks that may be harmful to our fans. I recommend it for any brand receiving high engagement on social media.

Peter Vesterbacka
Rovio (company behind Angry Birds)
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"BrandBastion helps us manage our paid media at scale, ensures brand safety, and keeps us more plugged into the conversation about our brand."

Jordan Schultz
Manager, Social Media & Brand, HelloFresh
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“BrandBastion has really helped us with the volume of ad comments associated with getting our ad campaigns to scale. BrandBastion communicates clearly and regularly with valuable insights into what our customers are saying and how their comments are being addressed, keeps the spam and hateful comments at bay, and provides quality customer engagement.”

Jessica Honbarger
Marketing Analyst, BetterHelp
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The entertainment industry relies highly on word-of-mouth reviews and social media engagement. There is significant opportunity to:

Discover how fans are reacting to new releases

Social media is the first place many fans go to to learn about upcoming releases and spread anticipation among their friends. Our solution provides detailed insights in real-time on sentiment towards actors, the plot, or the CGI effects when a new trailer is released.

 

Boost box office revenue by combating piracy

On average, 31% of harmful comments on ad campaigns for new movies contain a piracy link. Pirates piggyback on big-budget campaigns, promoting illegal download and streaming links. This is estimated to cost studios a 19% loss in box office revenue.

Protect fans from scam and hate speech

Fans visit a movie's Facebook page in order to engage with the brand, but often, they encounter scam links leading to malware, phishing sites, and click-bait websites or hate speech. When they fall victim to such schemes, they associate these negative experiences with the brand.

Address potential crisis before it escalates

If there is growing negative sentiment towards a leading actor or spokesperson associated with an upcoming release, we alert you in real-time. This allows you to take action to address it, instead of spending huge budgets promoting ads that are driving negative awareness.

Let's Talk

How can we help your entertainment brand on social?