Keep your socials safe and responsive with customizable AI configured for your brand. Start turning social signals into action at scale.
BrandBastion connects social listening directly to action across owned comments, earned mentions, hashtags, brand keywords and TikTok trending videos. Our AI drafts replies directly in your inbox using your website content, including product pages and help center articles. It also analyzes the full post context before drafting the responses and follows your brand guidelines. Your team simply reviews and batch approves.
BrandBastion moderation adapts to post context and can be customized with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type, while real-time alerts and AI summaries help your team spot emerging risks fast. It is not a one-size-fits-all model.
BrandBastion sentiment analysis uses your brand context and business goals to classify sentiment based on real impact. It captures industry nuance, sarcasm, and subtext, so a negative-sounding comment can still be recognized as positive when it signals real customer value.
Powered by Astra, our AI Analyst, teams can extract actionable insights from their social media interactions, from improving product feedback loops and managing crises to planning the next ad campaigns.

Our AI is trained on more than a decade of real social conversations, capturing tone, intent, and platform context with high accuracy.

We analyze the full post including caption, creative, and audio before taking action, so replies, alerts, hiding, and tagging are always grounded in context.

Our models adapt to your brand’s voice, needs, and nuances. You can rely on proven models or create bespoke ones tailored to your business.

On top of moderation and engagement, you can quickly surface insights. Ask a question and receive clear, actionable answers within seconds.
It depends on your primary goal. If your team mainly needs deep consumer intelligence for research and monitoring, Brandwatch is often a strong fit. If your priority is executing on high volume conversations with predrafted replies, moderation, and fast risk response, BrandBastion is built for that day-to-day workflow.
Yes, but they are optimized differently. Brandwatch is strong for broad consumer intelligence and research-driven monitoring. BrandBastion connects listening directly to execution, so signals from post mentions, comment mentions, hashtags, brand keywords, and TikTok trending videos flow into reply workflows, moderation actions, and risk alerts. This helps teams act faster with less manual work.
Brandwatch Engage offers a unified inbox, templates, bulk actions, and Iris AI suggestions for alternative replies. BrandBastion goes further for execution at scale by preparing knowledge-grounded and on-brand replies ahead of time, showing the sources used, and queuing drafts for fast review and batch approval.
BrandBastion provides actionable insights across sentiment trends, conversation topics, reviews, paid and organic engagement, community growth, and operational performance. Teams can track everything from TikTok trends and post-level risk signals to moderation actions, reply performance, and CX agent productivity, all in one platform built to turn insights into action.