SUCCESS STORY

How talabat Boosts New Sales With Cost-Effective Messenger Campaigns

THE RESULTS

-25%

Cost Per Action (CPA)

+67%

Conversion Rate (CR)

80%

Users who started a Messenger conversation also downloaded the app

01 | OVERVIEW

Driving new sales in the UAE by using Click-to-Messenger campaign

talabat used ads that click to Messenger and automated messages in Messenger targeting the UAE, to attract new customers to make their first order.

With the use of automated messages built by BrandBastion and a limited time offer, talabat was able to connect 1-on-1 with new customers.

By opening up direct conversations between its business and customers, talabat was able to offer a great user experience, send timely reminders and re-engage with users beyond the first ad impression.

02 | THEIR STORY

About the brand

talabat is part of the leading global online food ordering and delivery marketplace family, Delivery Hero.
talabat is the largest and most popular food ordering app in the Middle East, connecting users to restaurants that cater to all taste buds.
With a directory of more than 5,500 restaurants to choose from, talabat is the go-to platform for online food ordering in the region.

Read more about talabat here.

03 | THEIR GOAL

Test new ways of converting new customers with cost-effective campaigns

04 | THEIR SOLUTION

Discovery and Re-Engagement via Messenger

talabat set up ads that click to Messenger and a Messenger bot flow built by BrandBastion to open up direct conversations with their customers. A split test was set up using two campaigns using identical creatives, targeting, and budget, and both offered a discount coupon.

CONTROL CAMPAIGN | Business-as-usual ad campaign optimized for app installs targeting new users.

TEST CAMPAIGN | Click-to-Messenger campaign using Messenger to open 1-on-1 conversations to drive app installs and orders among new customers. The Messenger flow included an initial welcome message as well as two re-engagement messages, allowing the customer to be reminded of the offer within Messenger and to convert after the initial touchpoint with the ad.

Having BrandBastion’s premium solution engaging with our prospective customers allows us to scale our paid social efforts and get better performance and more new customers. The BrandBastion team supported the setup from start to finish and proactively helped us adjust our strategy along the way. We are excited about the results and the collaboration with BrandBastion, and look forward to continuing to improve our conversations on social media.

Buse Zincirci - Performance Marketing Lead at talabat

05 | THEIR RESULTS

Acquiring new customers with cost-effective campaigns

SHORT TERM

+47%

Decrease in cost per action compared to the control campaign

+21%

More Mobile App Purchases

+67%

Increase in Conversion Rate

80%

Users who started a Messenger conversation downloaded the app

LONG TERM

An additional direct channel to add into the marketing mix

Opportunities to re-engage via Sponsored Messages

An open line directly to individual customers

Products Used

Click-to-Messenger

Campaign

Messenger for Advertisers

Managed service by BrandBastion

Facebook Marketing Partners

Get support and strategy help from BrandBastion