Cost Per Action (CPA)
Conversion Rate (CR)
Users who started a Messenger conversation also downloaded the app
talabat used ads that click to Messenger and automated messages in Messenger targeting the UAE, to attract new customers to make their first order.
With the use of automated messages built by BrandBastion and a limited time offer, talabat was able to connect 1-on-1 with new customers.
By opening up direct conversations between its business and customers, talabat was able to offer a great user experience, send timely reminders and re-engage with users beyond the first ad impression.
talabat is part of the leading global online food ordering and delivery marketplace family, Delivery Hero.
talabat is the largest and most popular food ordering app in the Middle East, connecting users to restaurants that cater to all taste buds.
With a directory of more than 5,500 restaurants to choose from, talabat is the go-to platform for online food ordering in the region.
Read more about talabat here.
talabat set up ads that click to Messenger and a Messenger bot flow built by BrandBastion to open up direct conversations with their customers. A split test was set up using two campaigns using identical creatives, targeting, and budget, and both offered a discount coupon.
CONTROL CAMPAIGN | Business-as-usual ad campaign optimized for app installs targeting new users.
TEST CAMPAIGN | Click-to-Messenger campaign using Messenger to open 1-on-1 conversations to drive app installs and orders among new customers. The Messenger flow included an initial welcome message as well as two re-engagement messages, allowing the customer to be reminded of the offer within Messenger and to convert after the initial touchpoint with the ad.
Decrease in cost per action compared to the control campaign
More Mobile App Purchases
Increase in Conversion Rate
Users who started a Messenger conversation downloaded the app
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